You may have spotted the Louis Vuitton Coussin bag as part of the Spring-Summer 2021 show or you may have seen the bag make a splash with social media influencers you follow in the past week. This is the newest big release for the House and I got my hands on two press samples to share an in depth look at what is sure to be a big hit for Louis Vuitton. Coussin is the French word for cushion, and you can see this bag is the most desirable leather cushion out there.
Funnily enough, when I saw this bag on influencers this week, I wasn’t sold on it. It seems many of them received the MM size which is quite a bit larger and many times as much as you can get an idea of how something looks, it’s not until you see it in person on your own body that you can determine your true thoughts. But once the samples arrived to me, I opened up the package and it was bag love at first sight. There are so many things about this bag that I love and I’m going to break it down for you.
This bag was the star of the Spring-Summer 2021 show and the two standout features are the Monogram-embossed puffy leather along with the visible trio pouch design. If you’ve been a long time reader of the site, you know I am a big fan of Trio bags – the Celine Trio was one of my favorite purchases and is a bag I still turn to. But this bag is more versatile as it’s larger and has optional straps as well.
The pillow-like leather body is really smooshy and is an aesthetic touch that brings you in immediately, in addition to the thick chain hardware which has the LV monogram on every other chain link. The chain link strap is removable which is nice because it transforms the bag completely – from a more edgy fashion bag moment to being able to carry the bag as a clutch. On top of the chunky chain link strap, there is a more casual shoulder strap as well. This is also removable, so you can dress down the bag and lessen the weight with the canvas strap (which is also long enough to carry crossbody). Your other options for carrying include using the canvas strap and letting the chain link strap hang for a fashionable moment, or you have the option of just the chain strap, and lastly you can carry the bag as a clutch. Versatility is key, especially in today’s world where we need our bags to function for many different types of events, and this bag is one that allows for changing up the way you carry it.
The trio of pouches can be seen on the exterior, as each appears as a separate pouch, however they are not removable from one another. The top of the bag offers a single zipped closure which is easy to open and close, and on the interior you’ll be met with a microfiber lining. The three inside compartments are separated by the center compartment which has a zip closure. The PM size offers ample interior space, in fact I easily fit my typical essentials and then some without overcrowding the bag and making it look funny from the outside.
The PM size is spacious without being oversized and I am truly wowed by the bag. There is a larger MM size and while I haven’t seen it in person, to me it appears too oversized for my personal likes in this bag. You still need to be a fan of the classic Louis Vuitton Monogram to love this bag, which I am, but it’s more subtle in that it’s pressed into the puffy lambskin leather. Dimensions of the PM size are 20cm L x 26cm H x 12cm W and the MM size is 24 x 34 x 12 cm.
Some bags need to be seen in real life and this bag is really something special in person. Vlad, who sees plenty of bags and assures me I do not need a new bag, even keeps commenting on how gorgeous this bag is. While silver leather isn’t what I’d typically opt for, I’m oddly obsessed with it. On this bag and with the silver metal hardware strap, it stands out and reminds me of some of my favorite Marc Jacobs era LV bags. Other colors (including the red pictured) come with gold metal hardware. I really wasn’t sure if this was going to be a bag that I fell for, but I can tell you that after seeing it in person, I am starting the Louis Vuitton Coussin fan club. Who wants to join me?
While I love the embossed leather, the shape of this bag with the plain exposed zipper at the top makes it look like a cosmetic bag with a handle. Maybe I’d feel differently if I saw it in person.
Totally agreed! I thought it was a Toiletry 26 with a chain and then looked at the price tag. Yikes!
Exactly what I thought. Looks like a cheap construction. However I LOVE the detailed chain. When I saw the price I nearly fell off my chair. Outrageous for something like this. Looks like it should be $1900 – max.
When you find a great LV bag for $1900 please share info with us! ?
And if it requires some time-traveling, I’m all in ?. Truly not kidding (except for the time-travel part). ??
Right?! They should offer decent selections in the $1600 – $2200 range. I don’t know how many bags they sell per year but it must be in the millions. Nothing “exclusive” in obtaining one so why not have some at more accessible price points (accessible for luxury, that is…)?
They really do have some good bags in that price range. Anything in canvas (monogram; daumier) will be less expensive. Online search “Bags under $2000”. Try the Neonoe, Odeon or Rivoli. Check the Specs to see if size is right if you like the styling. The Neverful is a great buy; don’t forget, the sides can be punched in, the strap sliders pulled tight, & it looks like a different bag. Happy hunting!
I think that was on purpose. Not my cup of tea but a LOT of people love carrying LV cosmetic bags as clutches or attaching chains to convert them into bags.
I can’t stand the zipper sticking out so this, or those, isn’t an option for me
I think people carry LV cosmetic bags as clutches because it’s more affordable than an actual LV bag. I can’t imagine spending $3550 for a cosmetic bag (although the chain is beautiful). I completely agree with you about the zipper – terrible. I think these companies give away new bags to influencers and limit inventory to make it appear that their creation is the new “it” bag and it’s sold out. It’s all marketing.
Ya, it does have that look! I think in person it looks classier. I really do love it, and I didn’t expect to – especially the silver!
I’ve always had a penchant for silver bags too, although the only one I ever really liked was the Miroir Alma and that was way too shiny. This one seems just right, I hope they bring it in other ranges too. Also about the monogram, I don’t know if it’s the lighting or it looks different in real life (it probably does) but in the red one especially, the diamond-shaped puffy leather parts between the monogram fleurs seem more prominent and look almost a little bit quilted really, so I feel the logo seems a lot subtler.
I’m in on silver shoes but not bags.
Checking the website it’s already “out of stock” in every color. I love when a bag is debuted and it’s always sold out on the LV website and in stores. It would be great if LV didn’t give all of their bags to “Influencers” and/or pre-sale them. I don’t really know how or why bags are always sold out, but it’s annoying.
Justice is correct; and, you can do the same thing on the US website. Under “Out of Stock”, hit “Find in Store”. Select “United States” as the Region. Check the box “Only show stores with availability”. If there are any in US, the green flags will populate map. But, sometimes that inventory is already allocated. Still, it’s always worth a try. I’ve picked up lots of the small, hard-to-get LV pieces that way. Good luck!
Wanted to add that there are pieces which once sold, they are gone-gone-gone! Website doesn’t include the “Find in Store” button. Worse is if it says, “Sold Out. No more Availability” or similar. Just take down the photo!! :[
Its part of LV’s marketing strategies I guess. Just like when LV announced Nigo x LV collaboration collections. They know really well about human nature. But shipping and production may be effected by recent COVID.
If you check the availability in store via the EU site, you’ll see that the bag is available in PM and MM sizes in a number of US stores.
Thank you, I didn’t know that was an option!
Glad to help!
Ya, that is a bummer for sure. A lot of LV bags are hard to come by. I only ever saw the red come in stock on site actually, all the others kept being sold out
I ordered the silver and green in January, will arrive to me next week apparently. I really loved it the moment I saw it on the runway, but then saw it splashed all over social media last week ad nauseam …now it seems a bit lackluster after that barrage. I will wait to see in person, but I wasn’t as excited as before… the ones for fall – 2 toned with pink/purple and blue/pink and different leather straps seem pretty fun tho. The silver still has the highest hopes I guess? Also, the way it sits, in lambskin, with no protection on the bottom or corners, @PBMegs:disqus – does it feel sturdy or fragile?
**got them both today and LOVE them!**
Ahh so glad you got them!! I really really liked it far more than I thought I would!
Exactly. Wore it out and about, and it really does work all around. So, of course, I also ordered the black…
I’m curious about the green. It looks bright green online, is it? Or, is it a “pretty” green? (I know pretty is subjective, but I’m sure you understand). Thx.
It’s the same rich green as Hermes bambou! Not neon or anything that would date it for being a totally outlier color, just a really bright beautiful saturated green. I put mod shots on my IG or you can see others on IG just search for #lvcousson ?
After reading your comments and looking at Insta action shots, I am totally sold on it. I am going to look for a green one. OMG I’m excited. Just like you, I am going to also get an extra strap.
Well the update is that it has been sold out in every color and size, and MM doesn’t come in the jewel tone green that I love so much 🙁
They were crazy sold out of green & silver when the collection launched, and now red is way gone. Having to get a black one from Paris sent over cuz that’s sold out too! I guess it’s a success? I am sorry about missing out on the green. I would say look for resale but people are gonna jack up the prices on these so badly…
Sometimes I feel “the $hit I put myself through for &^%$ing purses” LOL
Nooo…. will they not be getting more?!
When I tried it on, it felt good. With some weight (stuff inside), it’ll be fine.
Thank you!
This bag is beautiful with the exception of the top zipper, which is a let down. It’s similar to wearing a beautiful wedding gown, but pairing it with tennis shoes. If it had a flap, or different closure, it would be exquisite; for me It lacks that one final detail to put it over the top.
Sorry, but this just looks plain bad.
The exposed zipper on top is a hard no for me on a $10 child’s dress-up bag–a harder no for a high fashion one.
Love how you say an almost 4,000.00 dollar bag is a “must have”
All Irene said basically is that this bag seems overpriced and some people took it so far that it planted a flag on a far away planet. OK then.
Love how you post twice because, why? ?
Different bags signify different things for a person, a Birkin may never fit an individual’s (like mine) personal style, that doesn’t mean the Birkin is any less desirable or its identity as a “holy grail bag” for other people is anyhow dented. If your dream bag is five or six figures, you work for it. No one’s imposing.
Your reading way too into it. I’m not judging the SPENDING. I am all for it, and do the same all the time. The title was presumptuous and sounded a bit entitled. Maybe no thought really went into it. That bag is definitely not a must have, IMO. But calling it that assumes everyone can run out and get it.
I think you’re reading way too much into it. I called it a must-have as in the bag world, this bag will be really popular, I already see plenty of people sharing they’ve purchased it, and for Louis Vuitton, this bag is going to be super popular, hence a must-have. Must have is not as serious as literally meaning every single person must have the item. Must have actually means a highly desirable item, and that is how I intended for it to be used.
I’m with you Meg-joining the Coussin train! I think you are correct as to the popularity of the bag. It’s already sold out and the black large I ordered is projected to take 8 weeks to get here. The pm size was 6 weeks and the red was not available to order!
Thank you. I feel that most people understood what you meant and it was confusing why it was so bothersome to one person. I even re-read the title and really tried to see how it could be construed as “presumptuous and entitled”, but I just couldn’t. Anyway, it’s resolved. ?
I think you’re the one reading way too much into it. It was called a must-have for luxury handbag buying people, not for people struggling to pay rent. After all, this is a blog about luxury handbags.
I don’t understand these type of comments. Most recently on this blog under “Are you a Chanel person” a woman claims to have spent almost a million on bags. Is that my business or your business? No. People work for their money and how they chose to spend it is up to them. I’m sure we all have “must haves” that to anyone else might seem extravagant, but it’s an individual choice. I’m also going to assume that when the author said “must have” it doesn’t mean purchasing at the detriment of her family.
Admittedly, the world is suffering and I’ve dedicated my life to assisting and improving the lives of indigent and vulnerable people. I also contribute financially to charitable causes. I make it my mission, when I eat out, to always purchase a meal, anonymously, for an elderly person or couple. Am I “wealthy”? No, not even close. Do I like to occasionally purchase a “must have” handbag for myself for use in my personal life? Yes.
You seem happy
Okay, you can get off your high horse. Way too touchy. Must be a really fun person. So, before you make assumptions, you may not be wealthy, I though , AM. Not trying to sound like a moron, it’s just a fact. I am also a capitalist and I believe in buying whatever I want; especially when it comes to luxury items. The title of that article was stupid. This has nothing to do with society, indigenous people, blah blah blah. I’m typically NEVER politically correct for that matter, but calling that a “must have “sounded really presumptuous and entitled. Period.
Irene stop
Can you comprehend? You said “not trying to sound like a moron, it’s just a fact”, but you are, in fact, a moron. Indigenous people are “inheritors and practitioners of unique cultures and ways of relating to people and the environment. They have retained social, cultural, economic and political characteristics that are distinct from those of the dominant societies in which they live”. Grace wrote “indigent” which means “poor”. Money can buy material items, but not intelligence, as you’ve demonstrated. ?
I completely agree!
Irene, Caterina, take you beef elsewhere. TIA
In the world of people spending money on a designer bag and me loving designer bags, I consider it a really hot bag for the brand. Not claiming this should take the place of necessities in anyone’s life!
Love how an almost 4,000.00 bag is considered a “must have”.
Agreed! That’s an inexpensive used car!
I like the bag, especially in silver leather.
Did they run out of names? There was already a bag with this exact name in the past.
I saw someone on YouTube unbox this bag. My first thought was…meh.
I bought mine this past weekend in Vegas – PM Black and it really is a lovely bag and you do need to see it in person. Mine arrives tomorrow and I cannot wait! I will happily join you in the LV Coussin fan club!
Haven’t seen it in person yet, but I love how squishy it looks! Puffy bags have something really comforting about them. It seems more like a winter bag – warm and soft. Not sure I can imagine it going well with summer clothes, so I am curious to see how people will style it!
Not a fan of the price tag, however. Will rather keep saving for my first Lady Dior 😉
Johnny Coca just repeating himself.
Exactly the same bag he did for Céline years ago: The soft trio bag…..
I like it. Looks like it can be worn day to night
I suppose it’s an ok summer bag to wear with day dresses / jeans. But the price is ridiculous for it. I wouldn’t go out my way for it.
If I was gifted the bag I’d be happy to take it but for the price point and the option to purchase luxurious Bottega Veneta instead I’d go a much different route.
I love the articles here but really dislike the judgy comments on the price of bags and then injecting the unsolicited opinion of how stupid or ridiculous spending the money would be. Isn’t this a blog for comments on the item? Not the people willing to purchase at whatever price it may be? I’ve often thought of leaving the blog because of all the negativity. IMO, this bag is beautiful and though I haven’t see it I person, if I love it I’m buying it. Oh yes-I’m one of those ‘stupid people’ who purchase $4000 bags without blinking and eye, and will continue to do so until I can’t or no longer want to.
You are right. p.s. you are not stupid. 🙂
Thanks. I saw it on a woman on Vegas this weekend. It’s drop dead gorgeous. I immediately called my SA and ordered the pm in black. She says it’s 5 weeks out!! These are going to sell fast. Must be a lot of idiots like me out there!!
Can’t wait for you to get yours – which size did you order?
I ordered in in black MM. they are really tough to get. I have a SA that offered it to me to preorder but the little picture didn’t do it justice so I passed. Now I have to wait. The large looks huge online but it is not. It’s a good size but not huge. Just right. And you are right, it is a must have for me!
I bought this bag in the PM size in black and it’s truly a beautiful bag. It’s also very versatile as you can use it as a clutch, shoulder bag, or crossbody. The lambskin has a wonderful sheen to it and it’s very well made (mine was made in France). It’s definitely not a cheap bag, but if it’s in your budget, it’s worth a look.
Yes, that’s how I feel about the bag as well, really love it! Which color did you get?
I got the black. You can’t see the sheen very well in outside photos. It’s really very pretty.
I’ll pass, looks like a large cosmetic bag with a chain.
I actually like this bag in three of the colors (the green for me is too bright) It sold out on the LV website almost immediately. Surprised myself, but it seems secure with that top zipper and organized with the 3 compartments. I also like the versatility and the puffiness with the more-subtle embossed logos. Not sure I’ll drop $4k on it, but maybe once the shine/snob appeal wears off, it’ll show up in the many pre-loved marketplaces.
I love this bag. Arriving for me early next week in black mm which I got to play with in khaki in boutique. LV lambskin is luscious! I have the speedy bb ink in lambskin and it is seriously wearable and durable. Way more than my Chanel’s. That this big can be worn multiple ways and that the step can be used for other bags is a huge benefit! Will add casual to my Capucines and lux to my Speedy’s. I love and own the Pont 9 too—and truly don’t care their influencer marketing was over the top; the craftsmanship and details are timeless! Buy what you love and use it with love. The aftermarket spas, restoration services, new LV spa services etc just give extra piece of mind that I can use it without too much fuss and still retain value!
It’s just too trendy for me. I would also be worried about scratching it since it’s all lambskin. At that price, I’d wait for something classic.
I liked this bag in person much more than the pictures my sa texted me and I got the green one which is really cool especially against black outfits (which is what I normally wear). That said, I do agree that this is a bit more than I think it should be ….While I understand why some people get a little wigged out about buying luxury bags especially during this time, I think the other way to look at it why not especially if you have some saved up money and it brings you pleasure as life is short and we can’t take it with us. I have been a fan of purseblog since its inception and find it as a nice distraction from my current “Groundhog Day” of cleaning and cooking and not going out much or able to travel. I have always bought what I loved and within my budget. Coming from an immigrant background without much money, everything I have I have purchase with my own hard earned money. So I find it ridiculous for people to judge each other. This is a bag site for people who love bags…I have a great collection from Hermes Chanel to special LV pieces to other designer pieces I have collected in the past 30 plus years. I still have my first coach bag from 8th grade which I adore the same as my croc birkin. Someday my daughter and daughter in laws will enjoy them as much as I have or they can sell it if they wish…They are just things in the big picture but if it can bring you some joy so be it…and Megs, I congratulate you and Vlad for doing an awesome job,….I rarely write and I am not looking to argue with anyone about bags…just want to share a little
I just snagged the Rouge Coussin PM. Your Review is spot-on! Thank you for doing such a great job; your Blog is always accurate and valuable, esp. for “Collectors”. Even if our tastes are different, your Reviews are reliable. Love Purseblog!
May I say I’m insanely envious? I jumped on the Coussin train too late and they are completely sold out wahhhhhh
My SA explained that the stores received limited stock; I don’t think the bag was orderable. Weird! Sometimes the “in store” boutiques have inventory which won’t show anywhere on the LV website. LV Customer Service is great for helping to find items because they can see inventory everywhere, not just in LV stores. If you call, just hold; they always answer. 🙂
For USA:
– The red PM is available at Neiman Garden City.
– The black PM is available at King of Prussia and San Francisco FV.
Yes, I’m glad you posted. Yesterday, I contacted LV in an attempt to purchase and have it shipped, but was informed they won’t since “it’s a popular item”. Instead, I would need to purchase at the King of Prussia store, the only store available yesterday, but I can’t since I reside in Colorado. So, I went into my LV store and asked if they could contact the manager of the King of Prussia store and have it shipped to me. The SA called and is waiting to hear back, but I feel LV shouldn’t make it this hard to purchase.
I hope you get it… at some point! ? I have grown more and more in love with this bag. And yes, depending how your home store ranks, they may be unable to request high demand items from higher ranked stores like flagships. But a good SA or SM can do wonders… ???? I look forward to your review of this bag once you get it.
Thank you! You are very kind!
I saw that rouge on a woman in Vegas and it’s stunning. It wasn’t available to order- and my SA can do magic on getting the hard to find. Congratulations on snagging that beauty!
Lol.. gotta laugh at some comments.
I’ll be honest, there have been some bags i’ve seen written about here that say will be a must have, etc. And i’ll think nah! Definifely not! And then a few months later i’m looking at it again because they have become popular and i’m falling for it.
I have spent many years focusing on growing my Chanel collection only. But in the last year I have bought 5 LV bags and I am loving it, all new stuff.
The picture of the silver Coussin ? ?.. will be contacting my SA.
I really like this bag in the PM size. The puffy embossed leather is modern and sumptuous. Love the colours too. I just wish it came with a leather strap instead of canvas. The canvas doesn’t work with it for me and is too wide, casual and masculine.
I think I am going to just buy an extra leather LV strap…
Now that’s an idea!
I truly hate that chunky chain; it’s very cheap looking.
Well happy Chinese New Year I guess…
When I first saw the chain, I thought “whoa that’s gotta hurt” for that size of a bag, then you said that it comes with a canvas strap, so phew. I love any bag that has a messenger bag vibe while not being overly masculine. This bag seems roomy enough to function like that. Kind of too trendy for my taste, but my lil girl (who is an adult) would absolutely love it! She is a kitchen-sink girl 🙂
It looks too much like a toiletries pouch… but I love the chunky chain strap
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i feel its close to bottega, normal to see brands do things on trends but it interesting i hope to see it in person.
It’s a beautiful bag. What I love the most though is the chain. Great detail!
Maureen | http://www.littlemisscasual.com
I love this bag and it’s definitely a MUST HAVE for me too! LV paid close attention to detail on this beauty. Great article!
Hi Megs,
Love the article. I am a LV fan but not sure about this bag. Is this bag trying to be a Chanel wannabe possibly?
Folks who don’t follow what “must have”
In a blog like this means don’t understand what this conversation is about. We are all in this blog becomes we love designer bags & enjoy reading & seeing the various perspectives & photos of them.
Keep them coming Megs.
I like the M80742 model better. The colors, size and design are suit for both formal and informal occasions. I’m planing to go with a pink and black.
Beatuiful bag, little high on price but its a great bag for LV . nice design love it
I just bought the pm in Rose color. Has anyone noticed the crooked seams on the bottom?
Just bought it yesterday. In love!! Apparently it’s the last black PM in the US.
My SA is holding one for me -a PM in black. I was saving up for a Chanel Boy bag but this one made me second guess -which do you prefer? They’re both edgy but not sure if the Coussin will be a classic? Would love your input!
Bought this purse 9 months ago and already the straps have come away from the purse they are only held with 2 tiny screws on each side. Has anyone had this problem
I just got this bag in Black and I’ve been wanting it since it came out in 2021! The price was $3500 or so and now it was around $4700 plus tax but my gorgeous man bought it for me because he knew it took me this long to ask and our 14 year anniversary is coming up! No more gifts for a year for me and 100% worth it! In my collection of Louis’s, Chanel, Chloe, Gucci this one is #1!!! It is so stunning and gorgeous ladies! The pictures do this bag zero justice! It is no makeup bag! This is your investment bag of a lifetime, well not for me but for the next year or two for me until my next tote. Louis Vuitton tote that is. I only buy Louis Vuitton bags and accessories now as they are the best in my opinion and I worked high end retail for 17 years.