New Images Tease Louis Vuitton’s Next Big Hit

For Fall 2025, Louis Vuitton encourages us to adventure in the most fashionable way possible.

Rooted in heritage, the collection, which was first presented earlier this year, features clear nods to the Maison’s roots in travel. The spirit of the collection was deeply inspired by the enhancement associated with adventure. That same spirit is said to live within Emma Stone and Hoyeon, who star in Louis Vuitton’s Fall 2025 campaign.

The campaign, which just launched this week, celebrates the collection while oozing a sense of wanderlust. The images also offer a deeper look at the new Louis Vuitton Express bag, which takes center stage, featured alongside the rest of the Fall 2025 collection.

Inside the Design: Nicolas Ghesquière’s Vision for the Express

The bag, which takes its name from the original name of the Louis Vuitton Speedy, highlights Louis Vuitton’s most signature House codes, melding function with femininity and the Maison’s unmatched craftsmanship.

That craft stems from its roots in trunk-making, and Nicolas Ghesquière created the Express with a sense of wonder and adventure in mind—it is a true representation of the collection’s many inspirations wrapped up in one.

Monogram trim detailing emphasizes and enhances the bag’s timeless shape, which is simple, yet distinctly Louis Vuitton, melding form and function. Finished with other iconic nods to the brand’s heritage, such as a gold-tone padlock and key bell, it signals a new era for the brand, one that returns to the Maison’s original roots—a functional haul-all with chic elegance.

Get a first look at the Express below, along with the rest of the Louis Vuitton Fall 2025, which launches on August 1st, 2025.

Louis Vuitton Fall 2025: A Fashionable Ode to Adventure