If Fendi has made one thing clear over the last few seasons, it’s that the brand is not afraid to use its distinct logo. The logo trend has filtered up to high fashion from trendy, frenetic streetwear brands, so it’s not surprising that Fendi has decided to reinvent its logo for Fall Winter 2019. The FENDI MANIA collection taps into the athleisure trend and capitalizes on the resurgence in popularity of streetwear brand FILA.
Instagram artist @hey_reilly reimagines the FILA logo, which is heavily used throughout this capsule collection, featuring products for men, women and children. Luxury fashion meets iconic sportswear in this fun, logo-heavy collection. While this line is sure to create a lot of buzz, it most certainly targets a very specific group of fashion lovers, myself included. Check out some of our favorite bag picks from this collection below!
Fendi Mania Mini Backpack
Fendi Mania Mon Tresor Mini Bag
Fendi Mania Belt Bag
Fendi Mania Shopper Tote
Fendi Mania Mon Tresor Bag
Ah! The joy of being a billboard. No thank you.
I didn’t get this… so, is this a cooperation with FILA ?
You NAILED IT!
That’s what I want to know! Haha Is it legal to use someone else’s logo like this?
exactly
Love it
Gross
OVER IT! Logo mania is so tacky ughhh… makes me cringe. Please stop with fendi, Chanel and Hermès parade I always see on here. It’s so boring how everyone has the same exact bags! Better content please.
Just when you thought it couldn’t get any effing worse… they come out with this shit. Ugh.
somewhere, kylie jenner’s assistant is making a call gushinggggg over how fabulous this is. sigh.
I remember growing up in Chicago people would get talked about for wearing Fila after it went out of style. Now ppl are paying thousands to wear pretty much the same logo. I’m not really big on logos in the first place but I’m surely not spending that kinda money to be a billboard on a fleeting trend
i love fendi’s normal logo stuff but i just can’t stand the FILA collaboration. the FILA’s F just doesn’t belong there!
Too young or desperate, or both, for my taste
Well, my money is safe here…