Along with the brand’s pre-fall 2020 collection, Fendi has introduced a brand new personalization service on a selection of products from its new collection. Now available on Fendi.com and in select stores worldwide, Fendi’s personalization service aims to combine its excellence in craftsmanship with unique creativity. This new service adds an additional layer to the Fendi client’s utmost taste for both luxury and exclusivity.
The Fendi Rise sneakers are available to be customized as well as a range of RTW pieces. Products can be emblazoned with a customers initials, with 3 letters being the max. Let’s talk bags—for the handbag lover who isn’t shy about showing off who they are, Fendi has added a customizable touch to its new ID bag. The Fendi ID is crafted of soft lambskin leather with contrasting leather sides and a front flap that’s finished with a round FF detail. Handbag lovers will recognize this detail as an updated version of the classic Fendi Baguette Buckle. Smooth curves give the iconic finish a modern touch, and the hardware is see-through, allowing the contrasting leather to show through.
The interior is gusseted and contains three compartments for maximum function. An adjustable strap finishes off the bag and allows for over the shoulder or crossbody wear. It’s there that the fun comes in. The strap of the bag has a metallic tag that is meant to be customized with its carrier’s initials. Currently the bag is available in 3 different color combos: black or burgundy with a beige leather contrast, or for a fun pop there’s also a camel version with blue contrast leather finishings. Initials can be added in either gold or silver. The bag is ideal for the everyday, with overall dimensions of 6.3″L x 7.3″W x 4.3″D. Customize now for $2,490 or you can discover the range of options via Fendi.
Can you pick more than three initials? I have four and I don’t want to choose or leave my two middle names out. ?
Nope! Unfortunately it’s 3 max.
That’s too bad… Same goes for the LV personalisation. Why is that?!
Can four initials really be that uncommon? It’s not in Sweden and Finland at least! :/
Maybe it’s because you can make rude words with 4-letter (claiming it’s your initials!)
I think they keep it to 3 letters because most people typically have a first, middle and surname. I find it difficult to believe that their reasoning, for 3 letters, is because people could make “rude words with 4-letters claiming it’s their initials”. If someone wants to monogram a “rude word” they can go to a leather shop and pay for this service, but personally I’ve never seen it. However, I should contact Fendi directly and ask them their reasons. ?
Number of initials in a name depends on one’s culture. Where I live people typically have at least 2 middle names resulting in 4, 5 or even 6 initials. Still, I suppose Fendi needs to limit the number of initials due to production constraints.
Number of initials in a name depends on one’s culture. Where I live people typically have at least 2 middle names resulting in 4, 5 or even 6 initials. Still, I suppose Fendi needs to limit the number of initials due to production constraints.
Wow, that’s a massive disappointment. From the title of this article I thought it was something more innovative (and interesting) than initials. So lame ….
I like it! Esp. the sneakers. Goyard also offers 3-letter initials so I’m not sure why others are disappointed.
I think most only offer 3 initials. I have a double last name and sometimes get gifted items with my first and double last name initials. I don’t mind that at all, but I actually prefer my pre married name initials, MJD because our daughter has the same initials. I think many have more than 3 initials so an extra would be a nice option!
I love anything with my monogram lol
But why? I don’t get the initial thingy.
Seriously. It’s like labeling children’s clothing for summer camp. Not my thing.
I purchased a bag at a handbag school in Italy (the name escapes me). However, the apprentice embossed my initials in beautiful gold lettering on the interior so when I open it only I can see it. I prefer this hint of subtlety over anything that is visible because I’m doing it for me and don’t need to showcase it to the world.
Where in Italy? I visited one as well, in Florence, it was called ‘Scuola del Cuoio’
Yes, that was it! The bags were so pretty and customer service was exceptional! They treated everyone like royalty! It was very memorable! Was that your experience? Such a fun place to visit and shop!