Fendi has seen many changes over the last year and a half since the industry lost veteran designer Karl Lagerfeld. Silvia Venturini Fendi has expertly taken over the brand’s creative direction, continuing the trajectory of growth and expansion that Fendi has seen over the last few years. Now, a few seasons later, Venturini Fendi has introduced another collection that is all her own. And though these designs are new and fresh, they play off of many old favorites from the Lagerfeld era. This strategy is nothing new for Fendi, as the brand has been known to work off of existing shapes and silhouettes, using them as starting points to create stunning, seasonal novelty designs.
Silvia Venturini Fendi was inspired to create this collection after a period of time spent at home with family, which was a catalyst for reflection and introspection, as like many of us, Venturini Fendi watched the world go by. The result is an array of whimsical and romantic designs, seen through the brand’s RTW pieces as well as the accessories that were presented. A calming and quiet palette of natural hues like wheat, milk and honey make room for pops of color such as crimson red and pale pink.
The spring 2021 bags play on current silhouettes, though embroidered silk veils toy with a bag’s viewer, allowing the user of the bag to conceal or reveal. These intricate veils float over the iconic Fendi Baguette as well as the brand’s beloved Peekaboo. Various textures were used on existing silhouettes as well, such as floral fur, quilted leather, lattice work and woven basketweave.
Additionally, Fendi’s ‘hand in hand’ Baguette project celebrates a unique collaboration with local artisans across Italy. A sheer Fendi Baguette constructed of a stunning lace called tombolo aquilano sugar-coated lace was one of the show’s most beautiful designs. The technique was refined by Benedictine nuns, and dates back to the 15th century, while the woven Baguette was inspired by the baskets of local fisherman.
This collection was one of the most beautiful and thoughtful collections we’ve seen from Fendi in recent years, as the brand further moves away from its focus on logos. Instead, Fendi has gone back to its roots, returning to a focus on expert craftsmanship and attention to detail. View all of the bags below.
[images via Fendi]

























































Nothing new but so many beautiful bags – everyone is copying the bv pouch
Yes, everyone is copying them. How is that not copyright infringement? The design is clearly BV, but maybe the loophole is they don’t call it a “Pouch”? Who knows, but to spend time and money to create a bag that everyone plagiarizes is wrong, Imo.
I am seeing the pouch shape, but the material and look is very different. Just wanted to add that I notice more of what you are pointing out, but the look and heritage of Fendi is so different, that I don’t find it to be any sort of plagiarism. Bottega Veneta, when you look not just at the bags but at the looks, has it’s own distinct point of view. Fendi’s bags and clothes are beloved in their own right. Yes, there will be a common demographic, but not that common.
Also, the interaccio is used with a very specific type of leather. So does the Pouch. I do see a similarity in the last bag, as BV did do one in crochet(in lime green)-but that’s not enough to say it’s plagiarism. That’s a technique and look that is one that is common in fashion. If they had the leather and the shape and a similar name and were trying to use that concept to sell their own looks, then that is problematic. But with fashion, it’s common to take inspiration from so many places-so it’s common to take similar inspiration. Also, BV is SO distinct that it really can’t be copied in my opinion. If you look at the entirety of the look/looks, it’s a completely different feel and inspiration. In haute couture, there are techniques that artisans have used for ages. In French fashion houses especially. But it’s so intricate(most of it hand done actually-further, there are actual rules and standards that couture must adhere to) I know this is a RTW collection, but I just wanted to use them as an example.
No, I disagree. My mom is a lawyer so I’ve asked her a lot of questions on this topic. If they were to use the interaccio weaving technique(which they really couldn’t precisely copy because it’s done in their ateliers) but if they were to do something that looked very similar and used that name, than that would be copyright infringement. Are you talking about the red bag? I don’t really see that personally in these bags-you see the Fendi signature with the house codes but it’s also very new and fresh. Also, just speaking of that question-when it comes to fashion-there are different trends every season…so you will see similar themes, and the standard for copyright infringement is quite high. Also, I think what they’ve done with the lace and embroidery is lovely-Oh I see, you are talking about the basket bags…I adore BV and I think that Fendi has it’s own signature. This is one of my favorite Fendi collections-and the bags and accessories just take it over the top for me.
Oh darling, they are beautiful but they also look A LOT like the bags from the LOUIS VUITTON Spring Summer 2012, even with the embroidery from the dress…
My thoughts exactly!
My thoughts exactly! (tried to include a picture but it won’t attach)
Well, somebody got an embroidery machine! Beautiful collection, drooling over the new all-leather peekaboos.
Well, somebody got an embroidery machine! Beautiful collection, drooling over the new all-leather peekaboos.
This collection is very, very eclectic! There are bags with doilies, micro bags, huge totes, etc. What I think I like though are the shoes in #24, 26, 29…. Are these pretty? Do they look comfortable? IDK. It’s crazy, but they resemble the shoes my sweet “Nana” wore years ago and maybe that’s why I like them; she was always so fashion forward! ??
I enjoyed the past 2 collections by Fendi. It would be interesting to see what Kim Jones brings.
The doilies on the bags are weird. The plastic basket bags look just like the two I had as a kid-a red and a purple. Pretty sure my mom paid $10 for the two. Sun Jellies still makes them.
The pink Baguette in picture 20, the briefcase in #18, and the brown Peek-a-boo in #3 are my favorites.
FENDI always have the most creative bags design… its fabulous, good quality leather and garment ! Its pricey but its just unique and Gorgeous at the same time
I actually LOVE Silvia Venturini–not just her accessories, but her entire vision for Fendi as a whole–it’s just slightly more understated with a hint of whimsical, but also retains the spirit of Fendi. I am disappointed that she’s not staying in her post as creative director =(