By now, you probably know what to expect from Anya Hindmarch. The designer’s brand has been around for a long time, but over the past few seasons, she’s launched herself onto tons of very stylish shoulders by embellishing her classic shapes with large, brightly colored, nostalgia-riddled logos for everything from cereal brands to street signs. Hindmarch’s Spring 2016 collection, which debuted at London Fashion Week earlier this week, builds on that look.
The bags in this line are more geometric and less logo- or symbol-centric than Hindmarch’s designs in recent seasons, with an emphasis on diamond shapes and straight lines. The line also includes shoes and some apparel, which are both nascent categories for the growing brand. If you’re a logo lover, though, fret not–the new pieces do provide the chance for a pair of boots emblazoned with the Boots logo. (An opportunity which Hindmarch happily took.)
Check out all the photos from the runway presentation below and let us know what you think.
[Photos via Vogue Runway]
LOOOOOVE all of it!
I adore all the quirkiness! Definitely some fun bags I need in my collection!
I see British brands/banks logos like nationwide, whsmiths?? and mothercare on bags including a sponge. It’s eye catching and interesting but not sure all of these will be easy
to wear. I am also sure the pricing of her bags has gone up in the last year. Still love AH though 🙂
I can’t believe that I’m writing this, but I really like these bags. Love the large tassel in the last picture and the 7-up charm, and the bag in slide 6 is my favorite.
More than ever, her bags remind me of corporate brand advertising – like upmarket leather versions of free promotional totes.
Also, all the zoomed in camel toe is distracting.
Is the SMH supposed to stand for shake my head? Anyone know what the m stands for too?
SMH = shaking my head. As with disbelief / disgust.
Yeah, I know what it means. I was just wondering if that was what she was going for, but another commentor informed me that it was a play on the WHSmith brand.
It’s the old WHSmith logo.
And the m is mothercare?
I love the mothercare mom tassel at the very bottom.
Is it possible just to buy the tassle?
The shuttlecock tassel would be a nice gift for my badminton-head sister-in-law.
Her bags are adorable, so much fun! Still, I don’t see myself buying them as they are just too expensive and I don’t think that I would still like them in a few years. I own 2 of her older designs and these are really classic pieces and I will love them forever.
Idiosyncratic. You either love ’em or loathe them.
Completely agree. I just fall in the loathe camp.
I love how she’s like the frontrunner in handbags now. Copying the stickers etc and she has none of those now.
Some of the colorful patterns remind me of Valentino. Except that these look so much fresher and hipper. Like a younger sister to the stricter older Valentino girl.
i absolutely love these bags!!! wow – i never liked the brand as it was just too gimmicky and cartoonish for me but this is very sophisticated
I like the shape of the carry all tote and some graphic on it. Will I get the advertisements fee if I carry this around? 🙂
chevron is a favourite print of mine and this hit the spot!!! will be looking out for a good quality used one next season. refuse to pay for anya. and i can’t explain why!
This brand is so not my style – kitchy, retro. I guess some of these could look ok if they are an accent to a restrained outfit. But, I’m just not in love at all.
I LOVE these bags! I went to her store and walked out not liking any bag, looks like I will have to go back! Is everyone doing the boy bag now? Every single brand is copying Chanel’s boy bag, but is doing it better. Dior has attractive hardware, colors, and leather, now Anya is doing one.
Very witty. Vast improvement from her previous collection. This looks more thought out in the use and appropriation of the logos.