The Jacquemus Mini Chiquito Bag is Proof Millennials Will Buy Whatever You Tell Them to Buy

Enough is enough.

Real talk, can we stop buying things just because the internet tells us we should? I’m not here to rag on millennials, I am a millennial, but I have had enough with the totally impractical, ridiculously over-the-top insta-worthy trends. This not so outrageous rant comes on the heels of the latest instagram click bait from experimental French label Jacquemus.

Jacquemus is not shy about creating thought provoking and outrageous designs. In fact, late last year the label garnered worldwide attention with the release of the Le Chiquito Mini Bag. This itty bity leather bag costs a whopping $535 and holds next to nothing. Naturally, it has been seen in the hands of Dua Lipa, Kendall Jenner, Selena Gomez, Emily Ratajkowski and more. And now, just when you thought you’d seen it all, Jacquemus is back at it introducing a little sister version of the Le Chiquito Bag. Meet the Jacquemus Mini Chiquito Bag, the mini bag we never needed in our lives.

Earlier this week Jacquemus announced on its social media channels that the bag (can we even really call it a bag?) was available online and the post received more than 90,000 likes on instagram. Shortly after the announcement fans began leaving comments of disappointment as the bag had immediately sold out. Bummed out? Fear not because you can still pre-order one via Moda Operandi for $275.

Subscribe to our newsletter.

Stay up-to-date in the world of bags, delivered straight to your inbox.

By clicking Subscribe, you acknowledge our Privacy Policy. You can unsubscribe anytime via the link in every email.

guest

30 Comments
Most Voted
Newest Oldest
Inline Feedbacks
View all comments
Rosa Lily

If this is the result of leftover leather scraps and it’s selling, I’d say it’s totally ridiculous and genius at the same time.

FashionableLena

I just saw a video on YouTube of someone who bought this. It’s TINY on video. Can you imagine how small it would be in person. It even came with a strap. This is a bag charm. Plain and simple and for people with more money than sense.

Timothy

How is this different than Hermès rodeo charms or the tiny Kelly charm that is coming out for 2k each?

Timothy

I have to add that this quality is nothing compared to Hermes…the glazing is terrible on these tiny bag charms.

Kweenhelene

So ridiculous that I am actually happy I am in my 50’s and buy whatever I feel like wearing and not what is trendy.

Heidi

Me, too! Not ridiculous, just smart, confident and savvy that we don’t have the desire to follow trends, but instead follow our heart! I’d be hard pressed to see many women in our age group follow this trend.

circafashion

ALL the Brands are giving their bags away to influencers/celebrities, people just forget they got it Free

Jenna Zimmer

This is a good point. I doubt there are any millennial actually buying it

Cat

The tiny design is adorable.

Aliza Zibkoff

Yes! Some kids likes tchotchkes! Very cute but wouldn’t pay a penny for them. I think I’ll enjoy how they look on someone else’s bag.

Gigi

Things you could carry, chicly:
3-4 gummy bears for snack emergencies
Daily vitamins/medications
1 piece of gum
Less than enough change for a parking meter

valerie

If you lose a crown during lunch, you could put it in there so you don’t misplace it!

Gigi

This little bag really pays for itself when you think of all the opportunities it might come in handy! 😉

Kenzie

A contact case, maybe? Hahaha

Master Green

Just an expensive bag charm.

Sparky

Let’s start by calling it what it is: a key chain….. It’s cute. I’ll take it for $5.00.

Jenna Zimmer

I see it as a bag charm. Like buying an hermes rodeo.

Pikabo ICU

BINGO That’s exactly what it is.. I have the Balenciaga version, the mini-mini, in several colors.. They’re super cute. I got all of mine on the preloved market- saved a bunch of $$. I’m sure these will be available preowned pretty soon.

Kenzie

I can imagine these being insta-popular with “influencers” (whom many are also iGen/Gen Z), but I sincerely doubt that most Millennials will not add this to their wardrobe.

psny15

lets not say millennials buy whatever you tell them to buy – lets say so called influencers – youtube/instagram buy whatever you tell them to buy to get 10 extra likes on their crap

Bryan Lepe

Easily influenced people. I agree with you. I see people of all ages following trends. Don’t forget that before we had Instagram and Facebook we had magazines and the like. Keeping up with the Jones’s was the term used back then.

psny15

that was hard work where people had to buy a magazine and read, how i love for the simple days – lol
now people waste their money on the crap the kartrashians are pushing

pixiegirlie

I recall a while back Balenciaga had a mini bag purse charm which was super cute. I had to have one and bought one I want to say it was in the 250-350 range. Loved it for a while and quickly got bored of it and ended up selling it. I was lucky and broke even on that one. It became the start of my it’s okay to love it and not have it mantra for handbags & SLG’s. If it’s not really functional for me it’s a waste of money. If I can get my moneys worth out of it I’ll buy it.

Pikabo ICU

I have that little mini-mini in several colors, I use them as bag charms. They’re too small for credit cards & even a lipstick may not fit- but they are so darn cute.. I didn’t buy retail, I got all of mine on the preloved market, paid $75-$150 for them. Yes, a high price for basically a bag accessory but have mercy there are many labels that command prices of $500-$900 on the used market for their lil keychain/charms! (I’m looking at you Fendi & Hermes) I’m happy with mine.. ECHO: They’re so darn cute.

Rose

I concur! It’s mostly millennials that are following the influencers and trends. People shouldn’t follow the masses but have a sense of their own style and what they like .

Mary Smith

“Don’t buy this. It’s dumb. But if you do here is our referral link” I’m not hating, just documenting.

Tess

You can’t fix stupid and some paste just stupid to buy this.

Tess

People I meant darn you auto correct

chris

OMG, how funny & STUPID people are! IF you buy this BAG CHARM for $275, you DESERVE to be robbed blind! Money doesn’t guarantee class OR brains!

Amazona

Fendi and others are selling the same stuff (bag charms/key chains) for same prices and nobody makes a sound. When the bag charm/key chain looks like a bag, it’s suddenly newsworthy. 😀 😀

You May Also Like