While many of the storied fashion brands continue with waitlists and scarcity (whether it’s a tactic or a true problem is up for debate by many), Telfar has taken the polar opposite approach. As the excitement and fervor for Telfar bags grew, designer Telfar Clemens took the approach of opening up pre-orders and his bag security program. This time the Telfar Rainbow will mean any Telfar Shopping Bag – any size, any color – until they sell out is available to you.

Telfar often repeats that his idea is not for his bags to be placed on resale marked at an upcharge; instead, he wants the bag to be for all, insisting that “We are not about hype and scarcity. The whole point of our bag is accessibility and community.” Even with rapid growth and icons like Beyonce proclaiming, “This Telfar bag imported, Birkins, them sh*** in storage,” Clemens has not wavered from his ideals for his bags, and this makes Telfar one of the most beloved brands by many.

The Details

On Friday, September 23rd at Noon EST, you can order any Telfar shopping bag in any size and any color with no wait. This is only for the famed Shopping bags, and the bags will be available until they sell out. Each bag will ship within 1-4 weeks, and for this Rainbow program, one major difference is there are no limits.

Though there will be bags for many, I anticipate a sellout event, so you will want to set your alarm to grab the bag you’ve been eying. I have four Telfar bags myself, and I find the medium to be just the right size for everything from my items to my kids’ items and more. There are a small, medium, and large, along with 37 colorways to pick from.

Discover more info on the Telfar Rainbow Program now!

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Rhea
Rhea
14 days ago

I see a lot of haters on here. If you don’t like vegan leather fine, pay LV $3,000 for vinyl….big difference in the workmanship but either way you’re still paying for the name. I’m happy to see a black designer finally take off and actually get credit. Not everyone is an elitists who can afford to shop at Hermes. I’m a 74 retired designer and I have dozens of designer bags and I would still proudly carry a Telfar bag. My daughter who works in the movie introduced me to the brand. It’s way past time for an American designer to get some credit. STOP HATING AND START CONGRATULATING!

Qubed
Qubed
13 days ago
Reply to  Rhea

Vegan leather is just the green-washed name for plastic. Which vinyl also is.

Michelle
Michelle
13 days ago
Reply to  Rhea

Well said. My daughter has a few. I’m 64 and just got my first one. I have received so many compliments. It’s right up there with my LV! The Telfar story is amazing. Maybe people should read the back story before they comment. Kudos to Telfar!

Krstana
Krstana
15 days ago

Telfar is a fad. They will expand until the business model crashes. We have seen it over and over again. JEDI culture won’t save them.

psny15
psny15
14 days ago
Reply to  Krstana

I’ve don’t anyone who will carry this plastic bag and I hope I never see anyone carry it on the future

BlueParadise
BlueParadise
13 days ago
Reply to  psny15

Bless your ❤. How do you have the audacity to insult the bag, the designer, patrons of the bag, give off this condescending arrogant tone, and do so publicly with egregious grammar errors?

ladyet
ladyet
14 days ago
Reply to  psny15

Meanwhile, they just had an event in Brooklyn and their Bag Security program is super successful. Cry harder.

ladyet
ladyet
14 days ago
Reply to  ladyet

It cost NOTHING to not be a weird elitist about handbags.

Mimi
Mimi
13 days ago

I’d much rather carry a Telfar than the ever so overrated Marc Jacobs ‘the tote bag’, love all the colors. I hope Telfar is here to stay.

C R
C R
9 days ago
Reply to  Mimi

Same! I genuinely don’t understand the appeal of the MJ tote bag. The Telfar shopping tote is much more attractive (and easier to style) imho.

Irene
Irene
13 days ago

Wow,
Can’t wait! They always look amazing anytime I’ve seen someone carrying one. Now the dilemma of color choice

Rhea
Rhea
13 days ago
Reply to  Irene

I totally agree…having so many choices can slow down the process, but I like the fact that they’re available to us. My solution will be to order one of the metallics. That way I can use it with pretty much anything.

Candee C.
Candee C.
12 days ago

I don’t think Telfar is a fad, but it’s not really for me. However, with that said I did buy the suede “Ugg” tote. It was beautifully made, but I knew I’d never use it. My 41 year old daughter loved it and is now enjoying it.

Gucci Exquisite