Pierpaolo Piccioli may have only just made his runway debut for Balenciaga earlier this month, but a new era for the Spanish-founded House has already begun, and it further unfolds with the introduction of Piccioli’s inaugural campaign.
Known for his dreamy aesthetic and love of romanticism, Piccioli enlisted the creative talent of David Sims, a longtime collaborator, to help carry out his aesthetic, further cementing his vision for the storied House and introducing the new Balenciaga woman.
Pierpaolo Piccioli’s Vision Takes Shape
The images, which star Mona Tougaard and Sandra Murray, are meant to capture feeling, conveying Piccioli’s belief in beauty as emotion. The result is a campaign that captures the simplicity and ease of our quietest, most intimate moments—and at the heart of it all are the icons of Balenciaga.
Ever-changing yet everlasting, the iconic Balenciaga City Bag and a new classic, the Rodeo, become the focal point.
The effortless allure of these icons remains through changing hands and new visions—and this campaign further cements them as more than just bags. Instead, they’ve now been cemented as enduring House codes—seamlessly linking Piccioli’s Balenciaga with the many iterations of Balenciaga that have come before.
The Timeless Allure of the City and the Rodeo
“For my first campaign for the House, I wanted to create something that felt truly personal and could tell a story of effortless beauty and delicate humanity… a reflection of the new Balenciaga woman and the beginning of a chapter that feels deeply meaningful to me.” – Pierpaolo Piccioli.
Images are courtesy of Balenciaga.
Always liked the City bag!