Five years ago, if you had told me that Posh Spice would be at the helm of a clothing and accessories line that people take seriously, I would have told you that you should probably consider laying off the drugs. It seems so utterly far-fetched that a 90s pop star would morph from a chaps-wearing WAG to a serious fashion person in the space of only a few years, and yet, Victoria Beckham has done just that. Not only are her collections shown at New York Fashion Week, but they are generally quite well-received and often worn by other stars on red carpets of all kinds.
I don’t know exactly how much designing Vicky B. does, although she’s said to be quite involved in the process, but at least she had the presence of mind to hire people who don’t suck to create her line, which is a move from which other celebs with clothing lines would do well to learn. And now that she’s doing accessories, the Victoria Beckham Matte Crocodile Shoulder Bag would seem to indicate that she took great care in hiring whoever’s designing her bags as well.
At nearly $14,000, this bag is the most expensive of the tightly edited handbag collection that Beckham launched for Spring 2011 by a wide margin. And even if the five-figure price tag throws people off guard, I think including an exotic bag like this one is a good long-term marketing decision for the line; not only has the bag been picked up by many different media outlets because of the steep asking price, but a piece like this one gives the collection an implied prestige that Beckham and her business managers certainly want to create for the brand. If the price point needs to be adjusted down in subsequent seasons, that’s easy to do and even easier for consumers to swallow. Starting in the middle and adjusting up isn’t quite so simple once price expectations have already been formed. Buy through Net-a-Porter for $13950.
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