While Louis Vuitton is first and foremost a trunk and leather goods maker, over the years, it has expanded its offerings into an array of categories for a 360-degree lifestyle experience. Now, it’s further expanding with the addition of an elevated make-up line to its vast product offerings, led by iconic beauty entrepreneur Pat McGrath.
Appointed as the creative director of cosmetics for La Beauté, Pat McGrath will oversee the line, which is rooted in Louis Vuitton’s distinct savoir-faire and commitment to creativity and craft. La Beauté will debut on August 25th and includes various products from balms and lipsticks to eyeshadows and more, all meant to complete your beauty routine.
A true representation of Louis Vuitton’s commitment to craft, every detail has been meticulously refined, from the formulas and shades to the objets d’art that house them. While each product encapsulates Louis Vuitton’s storied savoir-faire, what makes them special is that they’re designed to feel like more than just beauty items to use and discard, but items to have forever.
Since 1854, beauty has been central to the Maison’s DNA. Louis Vuitton’s earliest trunks were designed with specific compartments to house an owner’s most delicate and prized beauty products, such as fragrances.
A Launch Steeped in Louis Vuitton’s History of Beauty
Later, Louis Vuitton expanded into bags specifically meant to carry personal care items, and it was then that the vanity case was born. It has remained a part of the Louis Vuitton line-up all these years. Refined and perfected, it is an iconic silhouette of the Maison rooted in heritage. Like the Maison’s other creative directors, McGrath looked to the archives for inspiration, reimagining timeless beauty for modern day.
At the center of Louis Vuitton La Beauté is the vast collection of 55 lip shades—a subtle ode to LV’s Roman numerals. McGrath has meticulously pored over and perfected each shade to be flattering for all but distinct nonetheless, including creamy satin shades and velvety matte colors. Ten shades of Baume act as accompaniments to the lipsticks, boasting 48-hour hydration.
As for the eyes, the LV Ombres collection launches with 8 shades in varying palettes, each including four eyeshadows.
To coincide with this historic moment for the Maison, a dedicated line of small leather goods has been designed to complement La Beauté, which will entice bag lovers everywhere. These goods feature Monogram canvas accessories to hold beauty products, while limited edition Lipstick Pouches (~swoon~) and Nice Beauty Cases in three shades will commemorate the collection’s launch.
It’s the details that truly define luxury beauty, enticing us to buy. In a world where luxury feels inaccessible, this launch comes at the perfect time, allowing us all to carry a little bit of something luxe.
La Beauté Louis Vuitton will launch on August 25th, 2025, but you can get a first look below. Be sure to sign up for updates via Louis Vuitton.com.
Louis Vuitton Steps Into Beauty With La Beauté
