Logo Love: Fendi is At It Again, This Time With a Cool New Belt Bag

Back when belt bags began popping up here and there, I don’t think I really believed that they would ever actually be a thing again, but here we are. There’s no denying they are here to stay, at least for a little while, as not only have belt bags been a big part of designers’ Spring 2018 collections, but they’ve continued to pop up among many of our favorite bag brands’ lineups for Pre-Fall 2018 as well. I finally caved and jumped on the belt bag bandwagon, and with so many choices, it’s hard to pick a favorite, but this one just might take the cake. Fendi‘s Spring 2018 collection relied heavily on the use of its logo, and my logo love has continued right into Pre-Fall 2018 with the brand’s newest logo bag: The Fendi Logo Belt Bag.

While this bag is far from plain, I love the simplicity of its shape. Clean, simple lines are what make me truly love this belt bag, while the logo print on the flap of the bag and the gold-toned logo with contrasting red leather make the bag stand out. I really like how the bag is not all-over logo, but rather the embossed leather flap contrasts with the black leather body. The thing about belt bags is that whether you like it or not, you’re making a statement by wearing one, and I love that this one says a lot without actually saying too much at all. I don’t think I would love this bag nearly as much if it was all-over logo. To me, Fendi got it just right.

The downside to belt bags is how tiny they are inside, and this one is no different. However, I do like that the interior of this design has card slots, so you can throw in an ID, credit card, and some cash without taking up much space in the interior of the bag, which has very little room to begin with. I then threw in my phone, Mario Badescu lip balm, a YSL lipstick, and a good ol’ role of Tums (can’t leave home without them—true story!), I did still have a bit of room on top of the bag, but if I were using this for a night out, I could get away with just bringing the above items!

Unlike most other belt bags, this bag can also be worn wallet-on-chain style, with the removable gold chain strap. I cannot emphasize enough how great this feature is—there’s really nothing better than a bag that does double duty, especially in this case! If belt bags do eventually become a thing of the past, this bag is still classic enough that it can be worn for years to come using the chain strap. How great is that? The bag has a flap closure with a magnetic button and inside there are two card slots. Overall dimensions are 3.9″L x 6.9″W x 1.5″D, and you can pre-order your own for $1,290 via Fendi.