Back in late 2018, Riccardo Tisci of Burberry introduced fans to a new, exclusive way to snag limited edition Burberry goods. The launches, dubbed #TheBSeries, release new product once per month. Each product drops for sale on the 17th of every month, and in the days prior, Burberry hints at each upcoming release on its social media channels. Once the product is live, consumers can shop it for just 24 hours only via specific social channels.
Since this series was launched, fans have been able to snag everything from logo tees and sneakers to hats and even dog accessories. Initially, this move seemed a bit off brand for Burberry, whose consumer once skewed slightly older. Adapting a streetwear-esque launch technique, seemed risky, but has paid off, contributing to Burberry’s rise in popularity. 2 of the launches thus far have been bags, and now we have a look at the latest bag to hit social media as part of #TheBSeries.
Introducing, the Burberry Robin Bag, coming this Monday, February 17th. This is a completely new shape and silhouette for the brand. The Robin bag is a minimalists dream—chic and sleek in shape with clean, long lines, the bag also features a gold Thomas Burberry monogram finish. This launch is unique as the bag is a preview of the brand’s Fall 2020 collection, which will soon be shown at London Fashion Week.
The bag will be available starting at noon GMT on 2/17 for just 24 hours only. For more on the Robin Bag and BSeries check out Burberry.com.
[Photos via Burberry]
Why they had to mess with the logo… I will never understand…
christopher bailey made burberry classy
ricardo tisci made burberry TRASHY – i dont even peak into burberry anymore and it used to be one of my favorite brands
Gorgeous!!
I like these bags, but don’t know why both Burberry and Tom Ford ads feature nude models. It marginalizes the models (I know…they willingly participated) and it greatly detracts from the bag.
The bag looks like a basic north-south bag with a fancy closure. I don’t mind the new closure although don’t get the point — do they want people to stop thinking about the brand as just Burberry and start thinking about it as Thomas Burberry? Sorry, having two names isn’t going to turn Burberry into Louis Vuitton. Am also generally not a fan of North-South bags, I find East-West styles easier to use. And yes, no need for nude models. Can’t recall the last time I went out naked except for my designer bag…
People at nudist colonies would need handbags. They certainly don’t have pockets! ?
Tory Burch again!!! LOL That logo is awful. I also agree with others: why the hairless nude models? Haven’t we moved on from such archaic marketing ploys?
It looks like someone needed to come up with a marketing scheme on a Friday afternoon, so they just phoned it in.
I like the bag. Oddly enough when I carry my Burberry bags no one has ever said wow I like your Tory Burch bag. My work tote is Tory Burch and they look nothing a like in emblem or design.
Agreed! It’s clearly easy to recognize the two. There are too many differences with little to no similarities.