Privacy Policy

Overview

This Privacy Policy explains what personal data Midley, Inc. (“Midley,” “we,” or “us”) collects when you use our PurseBlog website (www.purseblog.com), PurseForum (forum.purseblog.com), or mobile apps (collectively “PurseBlog”), and how we process, share, and safeguard that data.

Regulatory Updates

We comply with applicable privacy laws, including CalOPPA, CCPA (California Consumer Privacy Act), GDPR (General Data Protection Regulation) where applicable, and other modern data protection frameworks.

In line with CalOPPA’s 2013 amendments, we disclose how we respond to Do Not Track signals and whether third-parties track your behavior across sites.

Information We Collect

Voluntarily Provided: Account data (e.g., username, email, password), optional profile fields (e.g., birthdate, location, occupation), newsletter preferences, and any content you post (e.g., comments, forum contributions, images).
Invitations: If you provide a friend’s email to invite them to PurseBlog, we only use it to send the invitation and don’t retain it beyond that purpose.
Automatic Data: IP address, browser and device details, operating system, access times, session data, and—only if permitted—approximate location from mobile devices.
Cookies & Tracking: We use cookies and similar tech for site functionality (like authentication and session maintenance), analytics, and personalized content. You control cookie preferences via your browser or device settings.
Third-Party Analytics & Advertising: We allow third-party cookies and web beacons for advertising and analytics. These third parties may track your activity across multiple sites to serve tailored ads.

How We Use Your Data

To operate and personalize PurseBlog (e.g., manage accounts, recommend content).
To communicate updates, newsletters, and policy changes, particularly to registered users.
To analyze and improve site performance and user experience.
To comply with legal obligations or enforce our policies.

Consent: For newsletters or optional profile data.
Legitimate Interests: For maintaining site functionality, preventing abuse, analyzing usage.
Legal Compliance: When required by law or regulations.

Analysis & Advertising Uses

We may use anonymized or aggregated data for research and improvement. We partner with third-party ad networks that may collect data via cookies or beacons to serve targeted advertising. You can opt out by adjusting your browser/device settings or using privacy extensions.

User Rights & Choices

Depending on your jurisdiction, you may have rights to:

Access or request copies of your data
Correct or delete your data
Opt out of marketing communications
Restrict or object to certain processing
Withdraw consent at any time (without affecting past processing)

To exercise any rights, contact us. We’ll respond within the timeframe mandated by applicable law.

Data Retention

We keep your account data and posted content indefinitely unless you delete your account or request removal. Automatically collected data is retained based on analytics needs or legal requirements.

Kids & Minors

We do not knowingly collect data from anyone under 13 (or under 18 for California residents). If discovered, such data will be promptly deleted.

Data Security

We implement reasonable technical and administrative measures—like encryption and access controls—to protect your data. However, no system is impenetrable, and use of PurseBlog is at your own risk.

International Transfers

Your data might be processed in countries with different privacy laws. We apply safeguards like standard contractual clauses to protect your rights under applicable regulations.

Policy Changes

When this policy is amended materially, we’ll post the changes on PurseBlog at least 30 days before they take effect, and email registered users with sufficient notice—consistent with Section 1 of the original policy.

Contact Us

Questions or requests about privacy? Reach out via the contact details on our website.

Advertising

This Site is affiliated with CMI Marketing, Inc., d/b/a Raptive (“Raptive”) for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive’s data usage, click here: https://raptive.com/creator-advertising-privacy-statement/