When I was first getting into designer bags in the early 2000s, designer bags were all the rage. All the most successful brands had monogram prints, and more often than not, their most popular bags were made out of those logo textiles. Then the It Bag era dawned, and things started to change.
As interest in designer bags grew, customers started searching for bags that were more discreet and subtle in an attempt to maintain their feeling of exclusivity (as fashion trains us all to do, for better or worse). Brands like Céline flourished while Louis Vuitton had to retool years after industry watchers thought they had all but won the handbag game. Now, though, you get the sense that the pendulum might be ready to swing back in the other direction, as it always does.
Where brands were once going to lengths to hide their logos in hardware engraving or small gold stamps, they've now started enlarging things quite a bit. While monogram print fabrics only appear to be a little more popular than they have been in the recent past, large single-logo bags are popping up left and right.
It's not a coincidence that most of these bags occupy the space at the low end of any given designer's price spectrum; they're designed to entice aspirational customers who are eager to telegraph wealth and success to those around them. Although a lot of these designs are also fueled by a logo nostalgia that's affected many parts of the industry over the past few seasons, bags have largely resisted that wave--until now. Because high-end accessories customers have been largely resistant to their comeback, it remains to be seen whether this trend will take substantial root.
Check out the best examples of the trend we found below, and let us know in the comments if you're ready for another era of conspicuous logos.
Balenciaga Cabas M Canvas Tote
$865 via MATCHESFASHION.COM
Chanel Large Toile Logo Shopping Tote
$2,600 via Chanel
DKNY Medium Logo Shopper Tote
$165 via ShopBop
Giuseppe Zanotti Logo Plaque Shoulder Bag
$1,065 via farfetch.com
Gucci Soho Leather Shoulder Bag
$2,600 via Gucci
Kenzo Bicolor Canvas Tote
$199 via MATCHESFASHION.COM
Loewe Leather Shopper Tote
$1,395 via Net-a-Porter
Louis Vuitton Vernis Alma BB Bag
$1,820 via Louis Vuitton
MCM Drawstring Mini Bag
$785 via ShopBop
Moschino Logo Charm Mini Bucket Bag
$1,095 via LUISAVIAROMA
Prada Canvas Mini Logo Tote
$695 via Bergdorf Goodman
Saint Laurent Cassandre Mini Suede bag
$1,890 via MATCHESFASHION.COM
Tory Burch Mini Jessica Leather Tote
$435 via Nordstrom
Valentino V Logo Crossbody Bag
$1,975 via Bergdorf Goodman
P.S. Please consider supporting our small, bag-loving team by clicking our links before shopping or checking out at your favorite online retailers like Amazon, Neiman Marcus, Nordstrom, or any of the listed partners on our shop page. We truly appreciate your support!