When a reader pointed us in the direction of the Wall Street Journal‘s profile of Spanish accessories brand Loewe and its creative director Steven Vevers, it seemed like as good a time as any to discuss the relevancy of the so-called “anti” It Bags. Vevers, a veteran of brands like Louis Vuitton, Givenchy and most recently Mulberry, has decided to take Loewe in a very different direction than many of his past designs would indicate by introducing bags like the Loewe Papelle Bag, above.
Vevers was the creative mind who changed Mulberry’s image from a staid British leather goods company to the favorite of London It Girls that we know it as today. He did that by updating the brand to a youthful, playful look, but apparently he feels that the time is right for consumers to want something different by every measure. So…do you? (more…)