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An ad from one of Target’s previous designer collaborations

The fashion industry is always finding new ways to surprise, delight and confuse me (sometimes all at the same time, which might be the case today), but yesterday’s news from Women’s Wear Daily that Target, the suburban bastion of cheap leggings and toilet paper that we all know and love, would soon be moving into the high-end boutique business caught me particularly off guard. We all know Target for its now-discontinued line of Go! International collaborations with up-and-coming designers (although more collabs with established brands, like the one with Jason Wu, are forthcoming), but the megachain’s newest venture, The Shops by Target, takes the idea to the next level. Get ready for some swanky stores-within-stores. (more…)

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