For the past couple of seasons, it has seemed as though Jimmy Choo has been a brand adrift. Caught somewhere between trying to appease its longtime customers and attempting to reach a new, younger audience with bags covered in patterns and studs and trims of various sorts, I’ve struggled at times to find something I like from Choo, a brand that has the resources and talent to be constantly churning out hits.
In that context, the Jimmy Choo Parker Shopper makes me feel strangely optimistic. This bag isn’t a continuation of a previously successful line (as so many of Choo’s simpler bags tend to be) and it’s not an unedited mishmash of visual elements intended to be “edgy.” Instead, it’s just functional and expensive-looking, which shouldn’t seem like such a massive revelation but sort of does anyway. (more…)