When you’re a brand with a rabid, slavish following like French leathergoods giant Hermes, it’s important to think outside the box in order to both maximize profits and cater to your very particular customer’s every need. With quarterly growth in the double digits since time immemorial, Hermes has taken a page out of the Louis Vuitton book and now brands everything under the sun, including the simplest of writing implements: the pencil.
Fancy-pants pens have long been a hallmark of the luxury industry, but the leather-wrapped Hermes Arlequin H Pencil is something different entirely. Pens can be refilled with fine ink and passed down from generation to generation; pencils, on the other hand, are meant to be used up in short order by virtue of their very construction. (more…)