1 posts tagged with Millward Brown Optimor

Every year, consulting firm Millward Brown Optimor takes stock of the global luxury industry and decides who the key players are based on revenue, profits and overall brand value. And every year, Louis Vuitton takes the top spot with a valuation even more massive than the year before. Fashionista.com reports that according to Millward Brown Optimor, Vuitton’s worth was up 23% in 2010 over 2009, a year when it was also the most powerful and wealthy luxury brand on the face of the planet.

That puts its value at over twice that of Hermes, it’s next closest competitor and also a big gainer for 2010 with a 41% jump in valuation. With those kinds of increases, it’s no wonder why it seems as though LVMH, Vuitton’s parent company, might be looking to gobble up the independent French brand. And that’s not the only place on the power list that LVMH makes it’s mark. Spirits megabrands Moet & Chandon and Hennessy, who account for the M and H in the conglomerate’s name, also appear in the top ten. Take a look at the entire list, after the jump. (more…)

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