In it’s second year, the Anna Wintour-created Fashion’s Night Out seemed to find its footing as both a social and media event. Capital-F Fashion people were sharing their experiences and photos all over Twitter, from Olsen Twin-anchored cattle calls at Barneys to velvet rope, guest-list-only fetes at Ferragamo and Madewell. The crowds were huge this year, bigger than last year by a wide margin, and nary a luxury brand or retailer with a New York outpost sat out the festivities.
By all of those metrics, Fashion’s Night Out was a roaring success. But as an event that drives sales and gets people shopping, many critics still have their questions about its efficacy. During a rather awkward Late Night with Jimmy Fallon appearance alongside uberdesigner Marc Jacobs, Wintour bristled at Fallon’s question of whether or not the event included discounts – it does not, or at least it’s not supposed to. So we’re curious – if you attended a FNO event in New York City or elsewhere, did you buy anything, or did you go to enjoy the crowd and the event (and maybe also the free cocktails)? (more…)