3 posts tagged with China
Louis Vuitton Brand for Secretaries

A couple weeks ago, Vlad and I were in Texas for SXSW and attended the conference’s panel on Global Digital Trends for the Luxury Consumer. It wasn’t a fashion-specific panel, but during the talk, one …

Tapping into a recent boom in tourism among affluent Chinese, Louis Vuitton has opened an epic new exhibit cataloging the art of travel at the National Museum of China in Beijing. The presentation, which opened this week, covers the brand’s iconic travel pieces and handbags as well as a historical view of travel from an artistic perspective.

Much has been made over the burgeoning luxury market in China, and this event, which runs through August 30th, is surely a bid to ingratiate Louis Vuitton to a country that has been driving a huge proportion of the industry’s growth. Say what you want about the tactic or its place in the art world, but one thing is for sure: LVMH knows how to create a spectacle. For those of us who won’t be making the trip to see the the display in person, we’ve got some great photos of the handbags and travel pieces featured as part of the exhibit, after the jump. (more…)

In the fashion industry (and, increasingly, in any industry), the phrase “Chinese craftsmanship” is usually an implied pejorative. Fairly or unfairly, things that are made in China are generally assumed to be less well-made than those made in Europe or the US, and much has been made over a handful of Chinese product recalls that have been announced for deadly dog food and baby formula or lead-filled toothpaste.

So when Hermes says that they’re going to launch a Chinese-designed, Chinese-manufactured luxury brand, surely they jest, correct? Wrong. Hermes never jests. According to Women’s Wear Daily, the new brand, Shang Xia, will be helmed by a head designer from the Chinese mainland, feature products made from Chinese materials and techniques and be autonomous from the design influence of its legendary parent company. All things considered, is it time to reevaluate our preconceived notions about Chinese-made goods? (more…)