For the upcoming season, the handbag giant tries out a new direction

If you ever wanted to see a very glamorous teen lounge on Coco Chanel’s couch, today’s your lucky day

This is Emma’s first time in one of Louis Vuitton’s ad campaigns

Expect lots of pastels and knits, coming soon to a store near you

Alicia Vikander takes Vuitton’s new bags out for some fun in the sun

Get a first look at new versions of old favorites, plus some debut designs straight off the runway

The Bandit isn’t the only new bag that takes a starring role in the ads