Let’s face it, some brands make fairly stupid promo videos. In fact, a lot of them do, probably out of a desire to seem edgy or different in such a way that you might want to spend lots of money on their products in hopes of making yourself cool by association. We post them anyway, mostly because they give consumers a little peek into a season’s new bags that is often more telling than stock photos alone.
That’s why we were pleasantly surprised to see Botkier’s Spring 2011 video. Not only does the clip do a good job of setting us in a warm spring mood, but it’s a bit of a look into how lookbooks and advertising are shot, as well as giving you some serious hints at Spring 2011’s bags. Pay special attention to the neon green Ava crossbody with gunmetal hardware – I saw it in person at Botkier’s showroom in October, and I have to have it for spring.