Let’s face it, some brands make fairly stupid promo videos. In fact, a lot of them do, probably out of a desire to seem edgy or different in such a way that you might want to spend lots of money on their products in hopes of making yourself cool by association. We post them anyway, mostly because they give consumers a little peek into a season’s new bags that is often more telling than stock photos alone.

That’s why we were pleasantly surprised to see Botkier’s Spring 2011 video. Not only does the clip do a good job of setting us in a warm spring mood, but it’s a bit of a look into how lookbooks and advertising are shot, as well as giving you some serious hints at Spring 2011’s bags. Pay special attention to the neon green Ava crossbody with gunmetal hardware – I saw it in person at Botkier’s showroom in October, and I have to have it for spring.

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Share Your Thoughts With Us

  • 19yearslater

    Where is the video? Does Botkier have a website? (ipad)

  • Marianna

    I want to see the clip! (ipad)

  • Marianna

    The bags went by fast but I saw a few that I want to see up close! I will probably be sporting at least one Botkier this Spring! (ipad)

  • spanish moss

    i agree with marianna. camera didn’t linger long enough on the bags themselves. didn’t really whet my appetite. (ipad)

  • Joyce

    Wished the bags got more screen time, but I liked that they showed how the bags fit into the overall look and the personal feel of the video (ipad)

  • Leah

    Some of them looked really pretty… I can’t wait until they hit stores! (ipad)

  • Vitta

    Boring… The model looks so unhappy and hungry… Barely noticed any handbags — just parts of bodies… Not impressed, sorry. (ipad)

  • Miriam

    I didn’t actually look at the video (ipad)

  • Miriam

    OK, now I looked. Sullen looking model. Bags are cute (ipad)

  • 19yearslater

    The main model made this look a bit like a trailer for the new Twilight film. The bags are nice, the concept is pretty good, but too much focus on sad girl and not enough on purses. (ipad)

  • FashionIsMyHobby

    I think they showed only brief glimpses of the handbags on purpose–to make you want to see more when the bags are released for sale. (ipad)

  • Linda

    I love Botkier bags, but this video does not do them justice. While it puts you in the mood for spring, the brief glimpses are not enough to put you in the lust mode so you can pounce on the bag once they are on sale.

  • Lianne

    I would have liked to have seen more bags, less super-skinny pouting girl. (ipad)

  • Bijou

    love the soft colors (ipad)

  • Bijou

    i liked older botkier bags but never really found anything else i liked. but this clip shows promise! (ipad)

  • Bijou

    i like bag videos (ipad)

  • Linda

    Cool!! (ipad)

  • Cate

    loving the colors for spring! (ipad)

  • Limey

    like the yellow bag the best… (ipad)

  • Chris

    I tend to agree with Vitta, 19yearslater and others. Too much focus on sad pouting girls.
    However, I liked the general idea of the video and I liked that they showed some outfits with the handbags. (iPad)

  • Karin bag4bag

    Shows some hints of beautiful bags, can’t wait to see more ! (ipad)

  • Lisa

    Love the white with 4 zipper and that croc-style clutch..but am I the only one who noticed the fab footwear?!? I didn’t pay much attention to the”pouty, sad” models because the product was my focus! (iPad)

  • helen

    Video feels like being on a vacation. Might I add that the model reminds me of Emma Watson – beautiful. (ipad)

  • Tonya

    Geez, those models are really skinny! I couldn’t help but concentrate on them. I did see one white bag that would beautiful but I didn’t care for the video at all (ipad)