Every Monday morning, I sit down behind my computer to catch up on emails, browse through my favorite online stores to spot new bags and see what I have on my schedule for the upcoming week. Usually, I quickly look over a bunch of bags, hoping one will catch my eye to share with you guys, but sometimes what catches my attention is a bag I really just don’t like. This was the case when I stumbled upon a few new Alexander McQueen bags that have a new logo, featuring AMQ jumbled together on the center of the bag.
Here’s the thing: I love Alexander McQueen bags. I loved his bags for years, and when McQueen passed away, the entire fashion world and beyond felt a major void. His luxuriously gothic aesthetic was easy to spot, and his bags always spoke to me and Amanda. This new logo is way too much: too many letters, too big, too in your face, and not at all what we’ve come to expect from McQueen. I’ve always associated the skull with McQueen, which is still frequently used on the brand’s bags, or sometimes, the brand’s name is simply stamped in gold. This new logo is just not good, and I don’t think I will be alone in thinking this.
Amanda and I got to chatting about it via Gchat, and here’s what we had to say. Share your thoughts with us in the comments below!