Resale markets of all kinds are seeing post-pandemic booms, but the secondhand luxury market is one that was raising analysts’ eyebrows well before any supply chain shortages began.

Both fashion and finance articles alike laud the pre-loved market as either a great new frontier full of opportunities or the current cause for panic amongst CEOs. Whichever opinion one may hold doesn’t remove the fact that finding success in secondhand sales is a major focus for brands looking to compete in today’s climate.

Brands like Gucci and Burberry have leaned into secondhand by selling some of their own vintage, while others still try to resist the market’s pull.

Fight it if they must; The market for secondhand goods simply has too many advantages for customers to ignore﹘ it’s a way to support sustainability efforts, snag vintage treasures, or simply to combat painful price hikes, just to name a few. And with a reported annual increase of 15% every year over the next five years, it goes to show even stuffy Big Three consulting giants can see there’s no sign of it slowing any time soon.

What is Popular?

As someone who has bought most of her bags secondhand (and will continue to do so,) I believe our conversations about the resale market are too often centered around which bags have the most value or the best ROI. These bases of judgment will always lead us to seeing the same three or four bags as the most popular.

Birkins, Kellys, and Classic Flaps aside, which bags are really the most popular on the secondhand market? Yaknow, the ones based on people’s love of the design rather than just how much they could bank off a future exchange?

There are so many styles, all with their own unique selling points, but a little digging through resellers’ yearly reports show there are a few bags that luxury purse lovers shopping on the secondhand market just can’t get enough of.

YSL Wallet on a Chain

It’s no surprise the YSL Wallet on a Chain is a huge hit. Ever since its debut in 2014, this bag is everywhere. And for good reason!

It’s a creation of Heidi Slimane’s. It’s a perfectly laid-back piece of ready-to-wear made of awesome materials that jazzes up whatever you decide to wear on any given day. Wear it cross-body over an Alo fit or as a clutch during cocktail hour ﹘ It’s really a bag that can do both.

Saint Laurent Kate WOC Gold Saint Laurent Kate WOC Bicolor

Fendi Baguette

The Fendi Baguette makes you want to party like it’s 1997. This little east-west style by Silvia Fendi has always had major main character energy. Not even because of its popularity with Sex and the City fans, but just because of the range of colors, patterns, and textures this bag comes in. There’s really a Baguette for everyone.

Fendi Baguette Multicolor Fendi Baguette Shearling

Louis Vuittion Murakami

The multicolor Speedy Nano and the Cerise Pochette to be specific. They’re easily two of the most loved pieces released throughout Murakami and Louis V’s 12-year collab.

Honestly, having any LV Murakami bag means you were either that girl in the early 2000s or are currently a Y2K queen. I’ve got love for both!

Louis Vuitton HL Speedy Multicolore Louis Vuitton Cherry Murakami Pochette
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Trish D'Anna
Trish D'Anna
2 months ago

I used to get the best handbags and accessories. I enjoyed celebrating something that I did. I would get something special for my birthday as a gift. When the Pandemic hit, without my full salary coming in, I was extremely nervous. A friend and I were discussing our bank accounts. I made almost twice as much as she did. Yet, she saved a lot more than I did. I was perplexed! I was getting ready for bed and it hit me. Those ” prized possessions” weren’t going to feed me or, pay my bills. I no longer care about material possessions. Now? I save as much as possible. I thought that those things made me successful. No, they didn’t. Unfortunately I didn’t know it at the time. They all sit in my closet along with the shoes, wallets, and scarves. Forget about the clothes! I wish I knew better.

Laura W
Laura W
2 months ago
Reply to  Trish D'Anna

Super nice hearing your honest stories of realisation and personal journeys and i guess personal development. You gals (Trish, tiffany kelly and Lisa) are all bang on. Its made me have a think about my lux possessions too. Thanks girls.

Tiffany
Tiffany
2 months ago
Reply to  Trish D'Anna

I recently started a pinterest board with photos of all of the bags I’ve bought and sold (that I can remember!). It’s been a real eye-opener to some not-so-great habits, and also serves as a reminder of what I’ve already owned and parted with (hopefully to not keep buying the same types of bags).

Kelly
Kelly
2 months ago
Reply to  Trish D'Anna

Agreed. I spent so much money on luxury goods partly because they were pretty but, for me, it was seeking the approval of others -thinking these branded goods would elevate my status. The pandemic really helped me realise that I didn’t need much to be happy and chasing the latest viral bag is meaningless and so I spring cleaned my entire collection and sold most of it off, it was shocking to see how much I had spent over the years.

Lisa
Lisa
2 months ago
Reply to  Kelly

Ages ago I read an interview with a person who loves hand bags but limits how many she has in her closet at any given time, I think she had a max of 10. So she sells one when a new one catches her attention. I have not done this and realized recently I don’t even have a current list of the ones I own. That’s my goal this season, catalog my collection. And maybe offer up the ones I never seem to use.

SandraO
SandraO
2 months ago

Logos and monograms are what second-hand buyers are most interested in.

Maureen
Maureen
2 months ago

I buy my bags secondhand too. I want a Fendi baguette bag! It’s so cute and shoulder bags are in right now. Lol

Maureen | http://www.littlemisscasual.com

Gayle
Gayle
2 months ago

I miss living in the big city. I used to live 300meters away from a luxury mall which i pass by everyday going to work. There is no luxury stores in the province so all of the bags ive bought recently are from ebay international and from 2 local personal shoppers. Im happy im saving half of the retail price but still i miss the store experience. The unboxing a parcel feeling is totally different from walking around holding that paperbag on your hand. But ive already checked off a lot of bags off my wishlist since half of the bags on my wishlist were from previous seasons. Like i always say everything always have an advantage and a disadvantage.

Nechama
Nechama
2 months ago

I am a big fan of buying old stuff that comes from a different time! To me it has more personality and soul than something you see in advertisements everywhere.

My favorite bag I’ve gotten recently—for $60!—is a vintage (90s?) Mulberry leather and scotchgrain shoulder bag. It’s fashionable since shoulder bags are popular right now, and while it’s high quality it’s not flashy (the only branding is little mulberry trees on the hardware) so I don’t feel showy or scared of being robbed when I wear it.

psny15
psny15
2 months ago

Fun post 👏🏼👏🏼👏🏼👏🏼

Krissy
Krissy
2 months ago

Great article!! : ) I buy new bags, but I adore hunting and finding the perfect vintage treasure!

Londoncalling
Londoncalling
2 months ago

FYI: this person breaks down leather products, tests quality, and estimates cost. Very interesting reviews. This one is for BV. https://www.tiktok.com/t/ZTRmp4C4k/

Evergreen602
Evergreen602
2 months ago
Reply to  Londoncalling

That was very interesting! Most of my collection is BV, and most of it was purchased secondhand. I already knew I was getting top of the line quality, but this reassures me my money was well spent for bags I hope to keep for many years.

Donna
Donna
2 months ago

My favorite preloved bags I currently own are my Speedy HL, LV Ilovo, Bottega Jodie, and am anxiously awaiting my Fendi embossed crossbody/sling!

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