Resale markets of all kinds are seeing post-pandemic booms, but the secondhand luxury market is one that was raising analysts’ eyebrows well before any supply chain shortages began.
Both fashion and finance articles alike laud the pre-loved market as either a great new frontier full of opportunities or the current cause for panic amongst CEOs. Whichever opinion one may hold doesn’t remove the fact that finding success in secondhand sales is a major focus for brands looking to compete in today’s climate.
Brands like Gucci and Burberry have leaned into secondhand by selling some of their own vintage, while others still try to resist the market’s pull.
Fight it if they must; The market for secondhand goods simply has too many advantages for customers to ignore﹘ it’s a way to support sustainability efforts, snag vintage treasures, or simply to combat painful price hikes, just to name a few. And with a reported annual increase of 15% every year over the next five years, it goes to show even stuffy Big Three consulting giants can see there’s no sign of it slowing any time soon.
What is Popular?
As someone who has bought most of her bags secondhand (and will continue to do so,) I believe our conversations about the resale market are too often centered around which bags have the most value or the best ROI. These bases of judgment will always lead us to seeing the same three or four bags as the most popular.
Birkins, Kellys, and Classic Flaps aside, which bags are really the most popular on the secondhand market? Yaknow, the ones based on people’s love of the design rather than just how much they could bank off a future exchange?
There are so many styles, all with their own unique selling points, but a little digging through resellers’ yearly reports show there are a few bags that luxury purse lovers shopping on the secondhand market just can’t get enough of.
YSL Wallet on a Chain
It’s no surprise the YSL Wallet on a Chain is a huge hit. Ever since its debut in 2014, this bag is everywhere. And for good reason!
It’s a creation of Heidi Slimane’s. It’s a perfectly laid-back piece of ready-to-wear made of awesome materials that jazzes up whatever you decide to wear on any given day. Wear it cross-body over an Alo fit or as a clutch during cocktail hour ﹘ It’s really a bag that can do both.
The Fendi Baguette makes you want to party like it’s 1997. This little east-west style by Silvia Fendi has always had major main character energy. Not even because of its popularity with Sex and the City fans, but just because of the range of colors, patterns, and textures this bag comes in. There’s really a Baguette for everyone.
Louis Vuittion Murakami
The multicolor Speedy Nano and the Cerise Pochette to be specific. They’re easily two of the most loved pieces released throughout Murakami and Louis V’s 12-year collab.
Honestly, having any LV Murakami bag means you were either that girl in the early 2000s or are currently a Y2K queen. I’ve got love for both!