If you’ve been waiting for the day you can buy a brand new Chanel bag online, your wait is almost up–sort of. Late last week, Women’s Wear Daily spoke to Bruno Pavlovsky, Chanel’s president of fashion, during the brand’s re-showing of the Metiers d’Art 2015 collection in New York City. During the conversation, he confirmed some of what has been long rumored about the brand’s planned expansion into online sales.
Pavlovsky was cagey about the details, many of which have likely not been finalized at this early date, but he did tell WWD that the brand is testing approaches to the launch. He did specify, though, that “everything that we are doing has to be linked with some brick-and-mortar boutiques.” That’s in line with Chanel’s previous statements about the company’s views on e-commerce, particularly around the recent “harmonization” of the brand’s worldwide prices.
We don’t know exactly what that will mean yet or how it will affect the availability of products to individual customers. In addition, the Fall 2016 launch is not set in stone, and brands as big as Chanel tend to be careful and deliberate with changes like these. Chanel already sells its full lines of cosmetics, skincare and fragrance on its website, though, so the wheels have already slowly started to creak into motion.
Are you looking forward to one day being able to shop Chanel online?