Images via Mulberry

Spring ads are always my personal favorite, and the newly released Mulberry Spring 2012 campaign is a perfect illustration of why. If you don’t look at these photos and feel a fierce need for a floppy straw hat and a lobster roll (in addition to a new bag, of course), then you and I can’t be friends. What we have here is a bright, shining beacon of spring fashion hopefulness.

The ads, lensed by Tim Walker and featuring Frida Gustavsson and Lindsey Wixson on England’s Brighton Beach, are full of optimism and wonderment in the form of whimsically oversized ice cream cones and playful beachside shenanigans. Naturally, bags take a central role in all of the fun, with the seafoam and black snakeskin option standing out as the leader of the pack. The rest of the images can be found after the jump.














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