Burberry    Love It or Leave It

Love It or Leave It: Designer Face Masks to Match Your Purse

Burberry is the first luxury brand to produce masks for consumers

Like it or not, face masks have become a necessary accessory this year. As much as many of us have been trying to avoid masks as a fashion accessory, wearing one has become a requirement in many places around the world, leaving fashion lovers no choice but to make a mask work with their outfit. And, if you live in a big city versus a suburban area where you walk often from place to place, a mask isn’t only something that you simply wear from your car into a store, but rather it’s a real-life security blanket that you need as part of your daily life.

Personally, I’ve been dragging my feet when it comes to the mask game. Partially because when the COVID-19 pandemic began and masks became a reality, I naively hoped that the need for a face covering wouldn’t last long. I simply thought I would power through with a few basic fabric face masks until the need to walk around incognito ceased. Now that it’s become clear that covering our faces in some capacity is here to stay for a while, it’s not surprising that the market for masks is growing, and consumers now have more options than ever.

Recently, news broke that Burberry would be releasing face masks in its iconic Vintage Check. And while they’re not exactly paired with a purse, fans of the iconic British brand could easily match the classic plaid masks to a bag—either one they already own or one of Burberry’s many options.

Here in NYC, since the pandemic began, it’s been commonplace to see people donning imitation designer masks in prints meant to mimic classic Louis Vuitton Monogram or Gucci‘s iconic GG supreme print, but until now, an authentic designer mask has yet to hit the market. With Burberry being the first brand in the luxury space to offer masks, we have to ask: would you wear a designer face mask to match your purse?

Burberry’s face masks are more than just a fashion statement, they give back as well. The brand’s masks will help communities around the globe that have been impacted by the coronavirus pandemic. 20% of sales will be donated to the Burberry Foundation COVID-19 Community Fund, which is operated by The Burberry Foundation. The masks are not yet available but you can learn more via Burberry and sign up to be notified when they become available.

[images via Elle]
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AshleyG-J
AshleyG-J
3 years ago

Eh, why not? Masks are clearly the new “It” accessory. I got married in July and got my bridesmaids custom masks to match their dresses instead of jewelry as their gift. They were a huge hit!

Megs Mahoney Dusil
Megs Mahoney Dusil
3 years ago
Reply to  AshleyG-J

Congrats on your wedding!! What a crazy time, but this will truly be quite the newlyweds memories!

AshleyG-J
AshleyG-J
3 years ago

thank you! Was not the wedding we ever imagined and the pics definitely mark the strange time that is 2020. But now we can’t imagine having done it any other way. we said our vows on the steps of our childhood church and guests watched from their cars. No reception because we wanted to take the least amount of risks possible. There was no father-daughter dance but there was also not a single case of the virus after the fact. That beats all during these covid times!

Megs Mahoney Dusil
Megs Mahoney Dusil
3 years ago
Reply to  AshleyG-J

Thank you for taking all the precautions to protect yourselves and everyone else while you celebrated your special day! I bet the pictures are beautiful!

Manolos21
Manolos21
3 years ago
Reply to  AshleyG-J

Congrats on your wedding!! <3 Thanks for taking all of these precautions!

Janaki Subramanyam
Janaki Subramanyam
3 years ago
Reply to  Manolos21

Congratulations on your week g

Sandy
Sandy
3 years ago

I would buy one, it looks well made.

Megs Mahoney Dusil
Megs Mahoney Dusil
3 years ago
Reply to  Sandy

I actually really like the blue one….

FashionableLena
FashionableLena
3 years ago

Leave it. I have interest in cloth masks. I buy and use the disposable ones. I only do laundry once a week so I would need at least 7 for myself plus the others in my household. Besides, the blue disposable ones have been proven to be the most effective in protecting the wearer.

Enfantterrible
Enfantterrible
3 years ago

But not great for the environment.

Molly
Molly
3 years ago

I researched the most effective masks and the blue disposable ones are number one. I contacted my doctor and he confirmed this to be true. I tried cloth masks and I couldn’t breath so I’m so grateful that there are better alternatives.

Tiffany
Tiffany
3 years ago

Personally, I’d leave it. While one could argue an accessory is an accessory, it feels a bit off-putting to blatantly display wealth/status on PPE specifically designed to protect us during a global pandemic. A crisis which has impacted the health, livelihood and financial situations of many.

That said – to each their own. If wearing one brightens someone’s day or helps them feel like their best self – go for it! You do you, boo!

Penny Helga
Penny Helga
3 years ago

Leave it darling, leave it!

Sparky
Sparky
3 years ago

Frankly I’m surprised it took so long for these to show up! If you’re getting dressed up, why not have a fancy mask too? As long as they are effective I say go with it.

kayneillans
kayneillans
3 years ago

Except that Burberry aren’t the first “luxury” brand to release face masks. Off-White have been doing them for years and a few months ago the British Fashion Council teamed up with Bags of Ethics which collaborated with Raeburn, Rixo and Mulberry to make face masks for charity. Then about a month ago Mulberry released their own. As for agreeing with it or not? … I think people are just trying to find a way to make a difficult situation work for them. There will always be those who take it too far but I think the important thing is that it may be what that person needs to feel good. And sometimes it makes others smile too.

blueskies16
blueskies16
3 years ago

Leave it. I purchased some cloth masks from Vera Bradley and can’t tolerate them nearly as well as I can the disposable blue ones. I do wonder what Burberry will be charging for those. Coach sells theirs for $18USD and is donating 100% of their net profit from mask sales to Feeding America. I have to think that Burberry’s will cost more. Not worth it to me, but happy for those who would look forward to having this designer mask option.

Enfantterrible
Enfantterrible
3 years ago

Depends on cost and how much goes to charity. Otherwise, super tacky IMO in the midst of a pandemic.

nwalkowski
nwalkowski
3 years ago

No, too gauche. Just not for me.

HappyFace313
HappyFace313
3 years ago

🙂 I prefer cotton cloth masks over the blue and white throw-away face masks!
I must have sewn roughly 150 masks during the first weeks of the pandemic, which I gave to colleagues, friends and family. I even sent some to the US, where some of my family couldn’t get any other ones. My masks come in all colors and styles and I have about 10 for myself, so that I can match them with the clothes I’m wearing.
Personally I feel these DIY masks are a lot better for me and for the environment.
So in answer to your question, if someone would like to buy a Burberry or any other designer’s face mask why not? As long as the mask is washable and can be ironed, fine by me 🙂

LadyB
LadyB
3 years ago

My main concern is : are they effective? I was told by professionals that fabric masks do not protect the wearer, unlike kn95 or ffp2, and surgical masks are more effective in containing the virus than fabric ones.
I have always liked tartan, and so why not a Burberry mask? It’s just another tatRtan pattern, nearly a Thomson Camel , but I wouldn’t use it unless it protects me too.

Donna Warder
Donna Warder
3 years ago

As much as I love coordinating with my favorite luxury handbags, it would be foolish of me to spend money on a mask over a certain price point. After all folks, we have to think about what we’re going to do with these expensive face masks once we don’t need them any more. The pandemic WILL be over one day.

Janaki Subramanyam
Janaki Subramanyam
3 years ago

Hate the bloody masks. Just wear them when I need to. Not sure I want the designer one.

Jerri R
Jerri R
3 years ago

D-E-S-P-E-R-A-T-E unless you are Rihanna

Jerri R
Jerri R
3 years ago

D-E-S-P-E-R-A-T-E unless you are Rihanna