People always wonder why Hermes handbags cost so much, and the answer is a complicated one, just like it would be difficult to explain why a Bentley costs as much as the average American pays for a house; the prices simply aren’t based on materials and labor alone. In fact, the video tour of Hermes’ newest Paris store probably gives a much more succinct illustration than words ever could.

The location at 17 rue de Sèvres, which used to house a swimming pool, looks to be one of the chicest brand boutiques that you’ll find anywhere on the globe. From handbags to housewares, it’s all there in perfectly appointed cases and hanging from spotless, hideously expensive racks. This is why a Birkin will set you back ten grand – someone has to pay the interior design bill. Luckily, watching the video is free. At least I think it is; if you get a bill in the mail, don’t blame me.

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