Last week, we took a look around Hermès‘ website to find the weirdest stuff you could spend several hundred to several thousand dollars on; the selection was bountiful. Yesterday when we checked in with the brand’s site, I noticed something that definitely hadn’t been there last week: an option to buy one of two mystery boxes with unnamed pieces inside, the most expensive of which costs $1,875.

Before we move on to the reaction many of you are surely having right now, let’s cover the particulars. The GM box and its MM counterpart (priced at $245–a smaller PM version has already sold out) are July’s edition of Petit H Surprise, which is part of Petite H, a larger program in which Hermès uses leftover materials from the manufacture of its main products to produce tchotchkes and objets d’art both big and small (although usually small). Petit H products are usually made in very small runs and only available at select Hermès locations and pop-up events.

The most sought-after Petite H items can be extremely difficult to find, based on the chatter in our Forum, so for devotees or collectors of the brand, snagging one of these unknown boxes may be their best shot without paying well over retail. The program just started in May, and based on what our members have received in previous Petit H Surprise boxes, the contents are things like leather luggage tags, animal-shaped leather bag charms, simple silk totes and scarves in shapes that aren’t otherwise made by Hermès. Based on recent PurseForum posts, it seems like the MM version of this month’s MM boxes contain a leather pen case. Members are still waiting for their GM shipments.

July’s MM box indicates that it’s appropriate for both male and female shoppers, while the much more expensive GM version advises that it’s better suited for women. And yes, if you get something you don’t like, the purchase can be sent back to Hermès for a full refund.

So: give Hermès some money and Hermès will send you whatever it feels like sending you. Sure! Ok. That’s certainly a thing you can do.

If nothing else, Petit H Surprise is a testament to both Hermès unique place within the luxury market and luxury customers’ near-slavish devotion to their favorite purveyor of leather goods. It’s hard to imagine many brands getting away with (and “getting away with” is definitely the correct phrase here) this sort of program, but our Hermès-obsessed Forum members seem to like it just fine, even if several of them returned their June boxes.

P.S. Please consider supporting our small, bag-loving team by clicking our links before shopping or checking out at your favorite online retailers like Amazon, Neiman Marcus, Nordstrom, or any of the listed partners on our shop page. We truly appreciate your support!

Share Your Thoughts With Us

  • lavinia

    Well let me say nobody can do marketing like they do at Hermes, Chapeau !

  • Aliza Zibkoff

    Unless its an Hermes gold bar I think I’ll pass.

  • Marina

    What’s with the rabbits and seahorse?

    • They’re just part of the packaging, made out of the same leftover leather that Petite H items are. Hermès likes to keep things whimsical.

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  • Hermes sure has a huge selection for people with more money than sense

    • L.O.

      Or cents. I had to. Cheesy but I couldn’t resist

  • laura

    I think this is brilliant. I would buy one of those if i had the extra $. [Most] Hermes customers can afford risking $1800 and getting something they don’t like. After all, it’s extra cash they don’t need that to cover necessities.

  • Lisa

    If anyone decides to take the plunge and buy a mystery box could you please post it on here? I would love to see what comes in a box but unfortunately will not be able to buy one. I’m willing to live vicariously through someone else though! :)

    • Millerette


    • Steven

      I have placed four orders and kept one. I am looking forward to the $1875 purchase.

  • Violet

    Wow this will trigger gambling addictions of sort! Haha. “I’ll buy ONE more box.. And maybe I’ll finally get the horse keychain!” .. And then this person will be depressed once they get their credit card bill, or 12 mystery boxes later, whichever comes first.

  • Bellabluek

    This is a popular tradition among japanese shops. It

  • Scottsdale Kim

    Love Hermes but I’m definitely not a gambler. I will pay more for something I really want. It would drive me crazy to pay for something that I may not like.

  • I like this marketing idea of addressing ones inner gambling tendency. And this one is very well played out!

  • n.s.

    Talk about a crap shoot. Maybe this is what shopping online will be like in the future. Spend a certain amount at SAK’S and maybe you will receive leather suspenders for men, kids ugg boots or a tory burch wallet LOL!! Fun guessing game-NOT!! BTW….This is not a bad idea if its FREE w purchase. But you know that will NEVER happen.

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  • LibJames

    In the immortal words of Brad Pitt: “What’s in the box?! What’s in the boooooooox?!”

  • Miss Nicki

    I ordered one in August and got a Silk Bridle Necklace. I dont know whether to be happy or disappointed???