For many Goyard shoppers, the bags themselves are only part of the brand’s tremendous draw—they’re a canvas to create something unique. Because Goyard offers such detailed and wide-ranging personalization services, clients can have many designs and motifs hand-painted onto their new bag or trunk that they can imagine. The brand offers a starting point with a few standard monogram styles, and now it’s adding a new one to the lineup: Goyard Bannière Millesime Marquage.

“Bannière” literally means “banner” in French, and as you can see, that refers a a three-stripe ribbon that can now unfurl down the front of your Goyard St. Louis Tote, among others—it’s available on trunks and small leather goods, in addition to handbags, and comes in broad color choices.

We don’t have specific pricing for this new personalization style, but based on comments from our PurseForum, it’s more expensive than the existing standard stripes and letters. And that makes sense—creating the sense of movement that Bannière has is more difficult and labor-intensive than creating straight lines, and the overall design is also quite large.

Goyard has launched this design with the Bannière Marquage US Tour, which might be coming to a boutique or department store near you and allows shoppers to meet the artisans. If the tour has already been to your city or you’re outside the US, you can still request Bannière personalization through your boutique.

Personally, I love the playful, lighthearted feel of the waving ribbon pattern. Let us know how you feel about it in the comments!

P.S. Please consider supporting our small, bag-loving team by clicking our links before shopping or checking out at your favorite online retailers like Amazon, Neiman Marcus, Nordstrom, or any of the listed partners on our shop page. We truly appreciate your support!

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