fug logo handbags
Top left to right, bottom left to right

Fendi Laser Cut Satchel $1240 via Saks, Marc Jacobs Collection Quilted Nylon Kristen $675 at eLuxury, Chloe Denim Logo Tote through Bergdorf Goodman $830, Marc by Marc Jacobs Laminated Tote via eLuxury $278.

When a designer begins to feel insecure about his or her name and really wants to make sure people know who he is, he will sling his/her entire name on a bag. I am not even a huge fan of logos, although some I can stand (and even own), but this flagrant full name dropping just looks dumb. Chloe your offense is not as bad, but still pretty bad. Fendi, at least you laser cut your name which makes it half-cool. We know who you are Marc, fling your name on and we will laugh; but throwing your name recklessly all over your bag in multi-coloring has me rolling around on the floor laughing (at you, not with you). I am all for getting your name out there, but have a little class. Less is more. We will learn to love you and your bags, without your name on them. This brings me back to the days of grade school, when kids had the backpacks with their names on them. Quit it, seriously.

P.S. Please consider supporting our small, bag-loving team by clicking our links before shopping or checking out at your favorite online retailers like Amazon, Neiman Marcus, Nordstrom, or any of the listed partners on our shop page. We truly appreciate your support!

Share Your Thoughts With Us

Now Trending

Featured Articles

Buzz Worthy
A Day With the Linjer Doctor’s Bag
Busy NYC days are no match for Linjer’s newest bag
Closet Confessionals
Closet Confessionals 17: The Bag Lover Who Plans to Have No Debt Within the Next Year
She and her husband are paying off their mortgage in full, so right now she’s saving – but she still has a vast bag collection
Dior
A Closer Look at the Dior Book Tote
The bag that swept social media also has my heart
Join 135,000+ enthusiasts and sign up for our newsletter