Few brands boast the quality and craftsmanship of storied Italian brand Salvatore Ferragamo. Synonymous with Italian craftsmanship, creativity, and innovation since its inception, these values have remained an integral part of the Ferragamo DNA. It’s that history and brand value that shine this spring, specifically with the return of a House staple: the Ferragmo Iconic Top Handle Bag.
The original design was created by Fiamma Ferragamo, daughter of Salvatore Ferragamo himself, in the 1990s. Fiamma was the first of many women in her family to take ownership within the company, paving the way for those who came after her to help shape and mold the brand into what we know it as today. The Iconic Top Handle Bag became a hit almost immediately thanks to its ease of use, perfect proportions, and clean, timeless design. It is this timelessness that allows the Iconic Top Handle to remain relevant and feel modern still today.
For spring/summer 2022, Ferragamo celebrates its storied heritage and beloved design in a new campaign that showcases the monumental return of an archival design that made history.
An Icon, Then and Now
The re-release of the Iconic Top Handle bag shines in a myriad of iterations, all bearing the gold Gancini closure, which has become synonymous with the House of Ferragamo. Not only is the bag one of Ferragamo’s best-known designs, but it’s also an icon of fashion as a whole in its own right! Its versatile size makes it the perfect companion, and its clean lines mean the bag can be styled in so many ways. A true symbol of the world of Ferragamo, the Iconic Top Handle molds to the uniqueness of its owner.
An important shape for the brand, the re-release comes to life in bold new campaign images, showcasing versatility and style. It possesses an innate elegance that shines with the bag’s sensual yet sculpted lines, and the classic A-line shape is the perfect canvas for new colors and textures.
Said to be a bold take on the House’s statement bag, embracing a grand level of craftsmanship, discover the many options below in the brand’s new campaign images, and shop now via Ferragamo.
