You’d be surprised at how much difference an A-line skirt can make. When it comes to Hervé Léger, most consumers know what to expect from a new collection: bandage dresses, and for spring, swimwear. Under the guidance of Max Azria, the brand makes a killing doing those two things, and women gobble them up. After years of popularity, though, it can start to feel as though if you’ve seen one bandage dress, you’ve seen them all. What’s a designer to do when dealing with a brand that’s so heavily tied to one look?
If Hervé Léger Spring 2013 is any indication, the answer is to make small changes. Many of the signature bandage dresses, which are usually tight all the way down, flared out at the hip into soft full skirts that called to mind some of Alaia’s more body-conscious cocktail numbers. The textures and color combinations of the dresses were also more complex that they have been in recent memory, all of which shot a bit of modernity into the clothes. If you haven’t been an Hervé girl before, now might be the time to consider it.
