Every year in December, color cataloging service Pantone picks a shade from its expansive archive that it thinks will best represent the overall mood and aesthetic of the upcoming year. The Pantone Color of the Year selection process is a thoughtful one that analyzes trends across industries like film, entertainment, art, fashion, travel, and more. This year, Pantone landed on Viva Magenta, which is a vivid, vibrant hue that descends from the red color family.
What is Viva Magenta?
Pantone’s Color of the Year for 2023, Viva Magenta, radiates positive energy at first glance. A shade rooted in nature, it is said to express a new signal of strength. It is bold, brave, and fearless. Colors are meant to evoke feelings, and this one oozes joy and optimism, welcoming a vivacious spirit and zest for life to those who explore 2023’s new hue.
“Viva Magenta reconnects us to original matter. Invoking the forces of nature, Viva Magenta galvanizes our spirit, helping us to build our inner strength.” – Leatrice Eiseman, Executive Director, Pantone Color Institute
Get excited for the upcoming year with a selection of Viva Magenta bags below!