Every year in December, color cataloging service Pantone picks a shade from its expansive archive that it thinks will best represent the overall mood and aesthetic of the upcoming year. The Pantone Color of the Year selection process is a thoughtful one that analyzes trends across industries like film, entertainment, art, fashion, travel, and more. This year, Pantone landed on Viva Magenta, which is a vivid, vibrant hue that descends from the red color family.

What is Viva Magenta?

Pantone’s Color of the Year for 2023, Viva Magenta, radiates positive energy at first glance. A shade rooted in nature, it is said to express a new signal of strength. It is bold, brave, and fearless. Colors are meant to evoke feelings, and this one oozes joy and optimism, welcoming a vivacious spirit and zest for life to those who explore 2023’s new hue.

“Viva Magenta reconnects us to original matter. Invoking the forces of nature, Viva Magenta galvanizes our spirit, helping us to build our inner strength.” – Leatrice Eiseman, Executive Director, Pantone Color Institute

Get excited for the upcoming year with a selection of Viva Magenta bags below!

Vivd Viva Magenta Bags

Alexander McQueen Bow Bag Loewe Goya Bag Saint Laurent Lou Camera Bag Bottega Veneta Mini Jodie
Bottega Veneta Mini Jodie
via Bottega Veneta
Valetino Loco Small Shoulder Bag e7f56c81d303eecac52c3f5856758a47 Thermoir Clutch Chanel Reissue 2.55
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Jojo
Jojo
1 month ago

This is such a manufactured event. I can’t believe people are getting influenced by such marketing crap.

Mia
Mia
1 month ago
Reply to  Jojo

Declaring a color to be the new “it” color is no different than declaring anything else “in” or “out” whether it’s wide leg jeans or hobo bags or fringe. And most people who enjoy fashion are influenced in some way by the marketing of new styles and colors.

charlottawill
charlottawill
1 month ago

Tanya/Jennifer Coolidge carried a Valentino bag in The White Lotus that looked very similar to the one pictured here.

Seagreen20
Seagreen20
1 month ago

I’m so excited! I love this color. Can’t wait to see the bags, SLGs and clothes that come out in this color.

Chloe
Chloe
1 month ago

I recently bought the red violet Valentino Locò in the larger size. It is so beautiful and the darker pink is surprisingly versatile and season-less.

Yazi
Yazi
1 month ago

Reminds me of 80s Barbie dolls

V C
V C
1 month ago
Reply to  Yazi

I think Barbie wore more of a bubblegum pink.

FashionableLena
FashionableLena
1 month ago

LOVE it! My closet will be very happy. This may be the first time that I’ve liked one these colors of the year.

GG Pastel