Unfortunately for all of you Chanel lovers, there will be another Chanel price increase happening on July 1st, 2021. As always, the members of the PurseForum broke this news (really, our tPFers know all!). If this feels like a Déjà vu, it is because there was a price increase in January of this year already.

While many of you would like to run out and nab a bag prior to the increase, it won’t be easy. In fact, there are no classic bags readily available for walk in clients and stock on these coveted classics are low to nonexistent. Thankfully, you will have much better luck on the resale market with bags like the Classic Flap, 2.55, Boy Bag, 19 Bag, and more.

Impact on the Chanel Resale Market?

We are absolutely expecting prices of pre-loved bags to go up across the board in the wake of this significant retail price increase. You will likely see this impact the resale market with more bags flooding the top sites (like Fashionphile) with sellers hoping to turn a profit based on higher new retail prices. Thankfully, unless you are looking for a sought-after and rare seasonal bag, the resale market for Chanel typically doesn’t command a higher-than-retail resale value we see consistently with Hermès.

Editor’s Note:

As we reported a few days ago, Chanel was going to raise its prices for classic bags today, and so we can finally share the new official US prices. We will work on bringing you European and other prices as well to update our Chanel worldwide pricing guides.

Across the board you are looking at steep increases around 15% for most bags. That means the Maxi Flap, as well as the Reissue 227 now both retail for $9,200!

New 2021 Classic Bag US Prices

Style New Price Old Price % Increase
Chanel Classic Mini Square Flap Bag $4,200 $3,800 9%
Chanel Classic Mini Rectangular Flap Bag $4,400 $4,000 9.1%
Chanel Classic Small Flap Bag $7,100 $6,200 14.5%
Chanel Classic Medium Flap Bag $7,800 $6,800 14.7%
Chanel Classic Jumbo Flap Bag $8,500 $7,400 14.9%
Chanel Classic Maxi Flap Bag $9,200 $8,000 15%

New 2021 Reissue Bag US Prices

Style New Price Old Price % Increase
Chanel Reissue Mini $4,400 $ %
Chanel Reissue 225 Bag $7,800 $6,800 14.7%
Chanel Reissue 226 Bag $8,500 $7,400 14.9%
Chanel Reissue 227 Bag $9,200 $8,000 15%

New 2021 Boy Bag US Prices

Style New Price Old Price % Increase
Chanel Small Boy Flap Bag $5,400 $4,900 10.2%
Chanel Old Medium Quilted Boy Flap Bag $5,900 $5,300 11.3%
Chanel New Medium Boy Flap Bag $6,200 $5,600 10.7%

New 2021 W.O.C. US Prices

Style New Price Old Price % Increase
Chanel Mini WOC Bag $2,300 $2,300 No Change
Chanel Classic Quilted WOC Bag $2,950 $2,575 14.6%
Chanel Boy WOC Bag $3,000 $2,700 11.1%

New 2021 Gabrielle Bag US Prices

Style New Price Old Price % Increase
Gabrielle Small $5,000 $4,400 13.6%
Gabrielle Medium $5,300 $4,600 15.2%
Gabrielle Large $5,400 $4,700 14.9%

New 2021 Chanel 19 US Prices

Style New Price Old Price % Increase
Chanel 19 Small Bag $5,700 $5,100 11.8%
Chanel 19 Large Bag $6,300 $5,600 12.5%
Chanel 19 Maxi Bag $6,900 $6,200 11.3%

Finally, we have a few new European prices to share as well:

Style New Price Old Price % Increase
Chanel Mini Rectangular Flap 3800€ 3350€ 13.4%
Chanel Small Classic Flap 6300€ 5500€ 14.5%
Chanel Medium Classic Flap 6850€ 6050€ 13%
Chanel Classic Jumbo Flap 7400€ 6600€ 12%
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JH
JH
11 months ago

I bought my last Chanel bag in 2018. A tremendous case of buyer’s remorse kicked in when I got the credit card bill for a bag that I bought in Paris. The good news for me for these crazy prices increases is that I can sell that 2018 purchase this year for more money.

Lola
Lola
11 months ago

Are they for real!?

Sandy
Sandy
11 months ago

I am a Chanel fan, I really love the Chanel bags that I own. The increases only make my already owned bags worth so much more. Yes, any future purchase does a bit more damage to the wallet, but it’s a Chanel wallet! Ha!

Azaleafox
Azaleafox
11 months ago
Reply to  Sandy

It doesn’t make the bag more valuable, especially if there is no changes in quality, style. They are over inflating prices due to other reasons besides exclusivity.

Marty Pecciola
Marty Pecciola
11 months ago

“there are no classic bags readily available for walk in clients and stock on these coveted classics are low to nonexistent” I don’t know where but in Paris, there are classic bags available.

Lisa Sykes
Lisa Sykes
11 months ago
Reply to  Marty Pecciola

I was looking at 19s in Dubai mall yesterday and there are classic flaps ready to walk out with for sure

Sparky
Sparky
11 months ago

Doing better than my investments. I should buy a bunch and sell when I reach retirement.

Cecily
Cecily
11 months ago

I asked my SA (who has worked at Chanel for 10 years) why there’s another price increase. She said “Chanel doesn’t tell us much, but the cost of materials has gone up and the cost is being passed onto consumers”.

However, if Chanel is increasing their prices to maintain exclusivity & hurt secondary market profits, it may backfire. A well respected reseller offers good prices for brand new Chanel bags, etc. and marks them below Chanel retail. Perhaps, due to Covid & job insecurity, a ton of bags have hit the market, over the last year, with no end in sight. For those that don’t need the “boutique experience” bags can still be had at “affordable” (subjective word) prices.

survivin
survivin
9 months ago
Reply to  Cecily

In the end, we’re not paying for the actual cost of the bag. We are paying the price for the value that chanel wants to create in the fashion industry. A value that’s not real but created in the minds of those that find value in exclusive expensive brand items. The price increase in my opinion is a very smart move by chanel. I think Chanel is trying to enter the same market whose consumers shop for exclusive brands with price tags that equal as an example hermes birkin bags and above.

Slim
Slim
11 months ago

Purchase a Chanel Jumbo flap in Paris 2015, thank God. I bought a shopping tote in 2014 in NYC and rarely use either one. Both perfect mint condition! Will past down to my daughter and her daughter. I’m over the designer bag craze! Just want to travel now and enjoy life, material items not necessary, its memories now!

survivin
survivin
9 months ago
Reply to  Slim

Yup. I think that building memories with your loved ones or close friends is the most valuable asset you can have, especially during these uncertain times. I find that material goods give you the most high when you first obtain it, but the effect wears out after a short while. But we live in a world and society where value seems to be emphasized on materialism more than the more fundamental things that make us happy.

Daniela
Daniela
10 months ago

So, if I remember well, 4 years ago you could have classic lambskin WOC for 1300£ at the Heathrow (tax free zone) or 1600£ in Herrods London, and now the price is double? Are they for real? Well, I don’t even know why I searched for this, as this covid-madness showed me that I don’t actually need anything apart from food and freedom of movement. Fashion is so superficial…

Last edited 10 months ago by Daniela
Carly
Carly
11 months ago

What is the reason for these dramatic increases? I read that Chanel is raising their prices to negatively effect the resale market. Is that true?

Vlad Dusil
Vlad Dusil
11 months ago
Reply to  Carly

I am no economist, but I think it’s a smart move that prices out many, increased brand desirability and position in the luxury market. Chanel knows their core customer well enough to know that this increase, albeit drastic, won’t affect most of them in any significant way. I’m interested to see what is going to happen to the secondary market in its wake.

Caitlan Perkins
Caitlan Perkins
11 months ago
Reply to  Vlad Dusil

How does Chanel know whether or not
their core customer base was impacted by the pandemic and economic downturn? According to statics things are looking pretty bleak out there. Was their customer base left untouched?

Vlad Dusil
Vlad Dusil
11 months ago

According to their financials, despite global shutdowns during the height of the pandemic,
2020 revenue was only down 18% to just over $10b compared to 2019. This is remarkable, especially since retail stores were either closed down entirely or heavily affected by missing tourism all over the place. Typically, HHI individuals are less affected by economic downturns like the recession or the recent pandemic.

ILP
ILP
11 months ago
Reply to  Vlad Dusil

It may be a good business strategy for Chanel as people will always be desperate to wear their CCs, but as a consumer of luxury goods, I’d rather purchase quality at those prices like Hermès, Fendi, LV.

Guest
Guest
11 months ago
Reply to  ILP

Given the threads about LV’s poor alignment, skipped stitching, printing inconsistencies, new canvas cracking, surface flaws on leather, crooked stitching, poor shaping, asymmetry, hardware tarnishing prematurely, peeling prints, they’re on the same level of quality as Chanel, arguably lower.

Aimy
Aimy
11 months ago
Reply to  Guest

Totally agree! Several years ago I bought a LV Alma online, but it came with a small, hairline scratch. I informed them I was returning it, for an exchange, & they strongly disagreed that it was shipped that way. They would “evaluate it” to determine if I made the scratch. Two weeks later they shipped out a new bag. While I was annoyed I also appreciated their high standards.

Fast forward to today. The last 4 bags I received from LV looked exactly as you described. What happened to LV? Idk, but if I spend thousands of dollars I expect a quality product.

SegoIJ
SegoIJ
11 months ago
Reply to  ILP

I think putting LV on the same level of Hermès and Fendi is a bit of a stretch. You can walk into any mall in a small town and see dozens of LV’s. LV is the epitome of logo-mania and over saturation.

Kate
Kate
5 months ago
Reply to  SegoIJ

Agreed. Hermes handwork by a single craftsman/woman puts their bags in a class by themselves.

Jennifer McGee
Jennifer McGee
11 months ago
Reply to  SegoIJ

Agreed! LV is everywhere in my small town. It really has become the “entry level bag”. I have one in the damier azur print and I think I’ll leave it at that. As for Chanel, I’m glad I bought my bags awhile bag. To think I paid $1200 for my WOC in the boutique. The exact same bag is now close to 3 grand. Yikes!

Rosendo Garcia Jr.
Rosendo Garcia Jr.
11 months ago
Reply to  Carly

they want to make the bags more desirable, meaning if the bag is hire in price, they are thinking hopefully you really think about your purchase. not just to buy buy chanel cause you have the cash. also they are wanting to slow down the market and not have it flooded with chanel products out there.

Kate
Kate
5 months ago

There are grey market sellers who come into Rolex stores to buy loads of watches which they sell at a markup. Perhaps Chanel suspected this was happening in their pre-owned market so want to make them more difficult to purchase (aka more exclusive) so they have more confidence that customers who buy can truly afford them and thus more inclined to keep them.

Timothy
Timothy
11 months ago

I agree but they also need to stop making so many seasons and designs.

Rosendo Garcia Jr.
Rosendo Garcia Jr.
11 months ago
Reply to  Timothy

i think they need to focus on quality. alot of people are reporting a decline on craftmanship.. and they need to slow down the production of products. though

Timothy
Timothy
11 months ago

Exactly. I actually want them to price out most people because I really don’t wanna carry a bag that everyone can buy. It is luxury after all. The quality though is what I’m struggling with. They just make way too many things to be able to actually increase quality. I will appreciate another brand that is Hermès status. People say they can always buy Hermès but they are often stuck with either paying double than retail or have to actually build a relationship (which they don’t have).

Guest
Guest
11 months ago

They are slowing down production on the bags. They’re just not increasing quality because they know people will buy regardless.

Justice
Justice
11 months ago

I think it’s great. Clearly a smart strategy since their business is still growing despite constant and significant price increases. ? It will continue to pull the second-hand market upward, which will undoubtedly price out many.

Vlad Dusil
Vlad Dusil
11 months ago
Reply to  Justice

Fun fact, Chanel has remained the consistently most searched-for brand on PB for the last decade. Our articles on Chanel also generate the most views on average, so clearly the brand has not suffered under the price increases. If anything, it’s only made the brand more desirable.

Justice
Justice
11 months ago
Reply to  Vlad Dusil

Yes! Definitely!!! They know exactly what they are doing. ?

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