The best bags, generally speaking, are both simple and distinctive. That’s a hard line to walk—usually, the things that are capable of making a bag distinct are also what make it not-so-simple. When a bag happens to be both, though, is often when you get an It Bag hit, which is exactly what the Fendi Peekaboo was when it debuted.

Now, though, the Peekaboo has done something that is arguably even harder: it has seamlessly transitioned from being an It Bag to being a genuine classic, the kind of piece that can blend in with personal styles both youthful and mature, conservative and eccentric, neutral and attention-getting. And there’s no better place to find proof of that than in photos of the dozens of celebrities who have carried the bag over the years.

When I started looking for celebrities with their Peekaboos, I was sort of surprised by how many I found. That’s because, despite its popularity and longevity, the Peekaboo has never felt over-exposed or unavoidable to me. It’s maintained a perfect level of exposure for years on end, which it takes a truly special design to pull off.

Part of the reason it’s been able to do that is fundamental to Fendi‘s bag strategy: the brand makes only a select group of designs at any given time, but each season is full of special, small-run versions with embellishments that range from wild to super-luxe. That gives the bag a new life again and again in a way that simply making new colors and sizes doesn’t, and it makes everyone’s Peekaboos feel special. Take a look at some of our favorite celebrities and their Peekaboos below.

Olivia Palermo

Fendi Peekaboo Bag, $4,800 via Fendi

Meghan Markle

Fendi Peekaboo Essential Bag, $5,400 via Fendi

Priyanka Chopra

Fendi Peekaboo Bag, $5,900 via Fendi

Hailey Baldwin

Fendi Mini Peekaboo Essential Bag, $3,980 via Fendi

Giovanna Battaglia

Fendi Mini Peekaboo Bag, $3,390 via Fendi

Mandy Moore

Fendi Peekaboo Bag, $5,100 via Fendi

Izabel Goulart

Fendi Peekaboo Bag, $4,200 via Fendi

Olivia Munn

Fendi Mini Peekaboo Bag, $3,390 via Fendi

Diane Kruger

Fendi Peekaboo Bag, $5,100 via Fendi

Amber Heard

Fendi Peekaboo Bag, $4,800 via Fendi

Rihanna

Fendi Crocodile Mini Peekaboo, Shop Peekaboo Bags via Fendi

Queen Rania of Jourdan

Fendi Python Mini Peekaboo, Shop Peekaboo Bags via Fendi

Laverne Cox

Fendi Selleria Peekaboo Bag, $4,800 via Fendi

Tina Kunakey

Fendi Mini Peekaboo Bag, Shop Peekaboo Bags via Fendi

Zoë Kravitz

Fendi Peekaboo Bag, $4,200 via Fendi

Kesha

Fendi Velvet Mini Peekaboo Bag, Shop Peekaboo Bags via Fendi

Jessica Simpson

Fendi Large Peekaboo Bag, Shop Peekaboo Bags via Fendi

EJ Johnson

Fendi Python Peekaboo Bag, Shop Peekaboo Bags via Fendi

Ashlee Simpson

Fendi Large Peekaboo Bag, $4,800 via Fendi

Izabel Goulart

Fendi Peekaboo Bag, $4,200 via Fendi

Céline Dion

Fendi Peekaboo Bag, Shop Peekaboo Bags via Fendi

Penelope Disick

Fendi Micro Peekaboo Bag, Shop Peekaboo Bags via Fendi

Iggy Azalea

Fendi Fur Peekaboo Bag, Shop Peekaboo Bags via Fendi

Kris Jenner

Fendi Peekaboo Bag, $4,800 via Fendi

Olivia Palermo

Fendi Mini Peekaboo Bag, $3,390 via Fendi

Naomi Campbell

Fendi Micro Peekaboo Bag, $1,290 via Fendi

Helena Bordon

Fendi Micro Peekaboo Bag, $1,290 via Fendi

Lily Allen

Fendi Mini Fur Peekaboo Bag, Shop Peekaboo Bags via Fendi

Patricia Manfield

Fendi Mini Crocodile Peekaboo Bag, Shop Peekaboo Bags via Fendi

Erykah Badu

Fendi Peekaboo Fit Bag, $3,980 via Fendi

Chiara Ferragni

Fendi Micro Peekaboo Bag, $1,290 via Fendi

Elena Perminova

Fendi Micro Peekaboo Bag, Shop Peekaboo Bags via Fendi

Cristina Pitanguy

Fendi Mini Shearling Peekaboo Bag, Shop Peekaboo Bags via Fendi

Jourdan Dunn

Fendi Mini Peekaboo Bag, $3,390 via Fendi

Reese Witherspoon

Fendi Peekaboo Bag, $4,200 via Fendi

Khloé Kardashian

Fendi Mini Peekaboo Bag, Shop Peekaboo Bags via Fendi

Sara Sampaio

Fendi Peekaboo Essential Bag, $5,400 via Fendi

Nazha

Fendi Peekaboo Essential Mini Bag, $3,980 via Fendi

Kim Hee Seon

Fendi Peekaboo Essential Bag, $5,400 via Fendi

Kaia Gerber

Fendi Peekaboo Mini Bag, $3,980 via Fendi

Jessica Biel

Shop Peekaboo Bags via Fendi, $4,200 via Fendi

Chloé Grace Moretz

Fendi Peekaboo Essential Mini Bag, $3,980 via Fendi

Caro Daur

Fendi Peekaboo Mini Bag, $3,390 via Fendi

Angelina Jolie

Fendi Peekaboo Bag, $4,200 via Fendi

Amal Clooney

Fendi Peekaboo Essential Bag, $5,400 via Fendi

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Shanta
Shanta
4 years ago

Great article!! Celine Dion is always so so chic!!

Jerri R
Jerri R
4 years ago

I am guessing that many of these bags were celebrity gifting from Fendi for exposure

Eos
Eos
2 years ago

There is something really wrong or creepy with Mandy Moore’s hand !

Ruth Anzalone
Ruth Anzalone
4 years ago

Who is Penelope Disick and why does she look exactly like Khloe Kardashian?

Ingri
Ingri
4 years ago
Reply to  Ruth Anzalone

The kid

Ruth Anzalone
Ruth Anzalone
4 years ago
Reply to  Ingri

AH! Thank you!

Aly
Aly
4 years ago

Love the Peekaboo, but it’s very expensive!!! Even the teeny tiny micro is over $1K and you can barely fit lipstick and keys in it.

kels
kels
4 years ago

I’ve owned a Fendi Peekaboo and found it heavy, hard to use because of the closures and bulky. I actually used eBay’s luxury service to sell it!

Smithy
Smithy
4 years ago

The croc mini version is amazing.

Micc Tan
Micc Tan
4 years ago

Kesha’s Peekaboo is my favorite!!!

FatK
FatK
4 years ago

Such a nice, classic style, the peekaboo. Btw, Jordan (the country) is spelled without a “u”. Sorry, couldn’t resist! 😀

Naf
Naf
4 years ago
Reply to  FatK

Jourdan Dunn is a british model though and that is really how her name is spelled. 🙂

Lili
Lili
11 months ago
Reply to  Naf

She meant Jordan, the country of Queen Rania is from.

Petra Lorentz
Petra Lorentz
4 years ago

The Peekaboo is my absolute dreambag ???