I’ve always been a sucker for a good campaign. The first campaign that had an influence on me was Lindsay Lohan for Dooney and Bourke in 2004. The brand featured her as the face of their campaign the same year “Mean Girls” was released, and the result was a sea of Dooney and Bourke bags on the arms of all the girls in my high school. The bags weren’t necessarily my favorite design, but I begged my mom to get me one for my birthday because true to Mean Girls fandom, I saw Cady Heron wearing a Dooney and Bourke handbag, so I bought a Dooney and Bourke handbag.
I was too young to understand the effects of marketing at the time, but now as an adult I am constantly aware of the celebrities that act as the face of my favorite brands. When Marc Jacobs announced the return of his grunge line earlier this month, I didn’t expect to find anything I wanted to buy since grunge isn’t in line with my usual aesthetic. But when the Grunge Line Redux campaign launched and I saw Gigi Hadid at the forefront, I gravitated towards the collection’s effortlessly cool style.
My favorite actress, Jennifer Lawrence, is another example of a celebrity that has positively influenced my opinion of a brand. Dior. I’ve been admiring her partnership with Dior ever since she donned her beautiful pink Dior Couture gown to the Oscar’s in 2012, and six years later her campaign for the 2019 Cruise Collection has me gushing over several Dior pieces. I don’t own anything from the brand yet, but I constantly find myself perusing their website as a direct result from seeing Jennifer’s ads. In fact, I love many of the Dior faces–Charlize Theron, Marion Cotillard, Natalie Portman. All of these women exude sophistication and grace, drawing me to the brand. The more I look at shots from the campaign, the more I want a Dior of my own, and I know it is only a matter of time before I bring one home.
Emma Stone is another actress who is slowly changing my tastes. With the launch of her Louis Vuitton campaign debut, “The Spirit of Travel”, I quickly fell in love with a few bags (as well as developing a bad case of wanderlust). I own several Louis Vuittons, all monogram coated canvas, but this campaign has successfully added some leather Louis Vuitton pieces to my wish list. I am seriously lusting after the Capucines after seeing it look oh so perfect on Emma, leading me to “add bag to cart” over and over since I first saw the campaign.
Selena Gomez for Coach has made me rethink the way I look at Coach. I had strayed away from Coach over the last few years, but when her new line was announced, I promptly went to their site and picked out a few of my favorites since I am a big fan of Selena’s music and style. Coach is a brand that I don’t find myself shopping often, but I have to say that has changed since they announced their collaboration with Selena Gomez, just proving that a celebrity campaign really can influence me to shop a brand or product!
Do you shop brands based on celebrity campaigns? Do you have a favorite campaign?
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