When the Fendi Bag Bug came along a few seasons ago, it practically created its own fashion category: the bag accessory. Although bag charms had had pockets of popularity here and there, especially in Asian markets, a high-end worldwide trend like the one going right now is something of a first, and consumers have more options than ever.
It’s not hard to see the upside in these little baubles for both consumers and brands. For shoppers, bag charms allow you the freedom of customization without commitment; you can make a popular bag yours in a million different ways, but if you get sick of the look or want to resell the bag, all you have to do is unclip your charm. It’s a low-stakes alternative to monogramming your favorite design or picking an impractical bag because it’s bursting with personality.
These charms can adorn anything with a zipper or handle attachment, all the way from a pouch clutch to a hefty travel bag. If you’re more into keeping your fashion flourishes contained, they’d all be equally useful as keychains. For those of you who can’t imagine paying Bag Bug prices for a cute charm, fret not: our picks start at just $6.
Anya Hindmarch Smiley Tassel
$375 via ShopBop
Balenciaga Classic City Key Ring
$265 via MATCHESFASHION.COM
Coach Feathers and Stars Bag Charm
$95 via Coach
Dolce & Gabbana Cherry Rabbit Fur Bag Charm
$460 via MATCHESFASHION.COM
Dylan’s Candy Bar Plush Donut Key Charm
$6 via Nordstrom
Fendi Bag Bug
$796 via MATCHESFASHION.COM
(Okay, we had to include one Bag Bug.)