It wouldn’t be inaccurate to call us handbag narcissists; if we can take some sort of pop cultural event and twist it just a little bit in order to find a new way to talk about bags, we’re all for it. We had a ton of fun with Purse Madness while college basketball’s March Madness was happening earlier this year, and now that the 2014 World Cup is well underway, we’re jumping into the fray with the PurseBlog Handbag World Cup.

Just as the rules differ between actual March Madness and actual World Cup, this is going to be a little different than what we did before. Instead of voting for a brand in general, we’d like you to pick the specific bag that you prefer in each of our head-to-head match-ups.

We’ve also assigned each brand’s bag a country, because it seemed more fun that way, not to mention more in line with the international spirit of the actual World Cup. After all, fashion is an international community, just like soccer.

Because almost all handbag brands come from one of four places, though, we’ve gotten a little creative and tried to include as many countries from around the world as we can. Chanel, for example, is representing Germany because Karl Lagerfeld is German, even though the brand itself is clearly French.

For all of our country match-ups and the reasoning behind them, check out our list below and then go vote on your favorites!

Germany: Chanel

Creative director Karl Lagerfeld is German.


Belgium: Dior

Creative director Raf Simons is Belgian.


France: Louis Vuitton

Louis Vuitton is incredibly French, of course, and creative director Nicolas Ghesquiere is also a native of the country.

France-Louis Vuitton

Spain: Loewe

Although owned by French conglomerate LVMH, Loewe was founded in Spain and is still headquartered there.


Italy: Gucci

Gucci was founded in Italy and is still headquartered there, and creative director Frida Giannini is also a native Italian.


Colombia: Nancy Gonzalez

Gonzalez’s brand is headquartered in the US, but she’s a native Colombian and sources her crocodile skins from the country.

Colombia-Nancy Gonzalez

Taiwan: Jason Wu

Wu was born in Taipei, Taiwan, before moving to Canada and eventually to New York City.

Taiwan- Jason Wu

United States: Coach

Dating back to its midcentury roots in New York City, Coach is arguably the American brand most closely associated with the country.

USA- Coach

England: Burberry

As far as fashion goes, it just doesn’t get any more classically British than Burberry, which used to outfit the country’s armed forces.


Japan: Issey Miyake

No designer is more closely associated with the super-modern Japanese aesthetic than Miyake.

Japan Issey Miyake

Brazil: Carlos Falchi

The New York-based designer, best known for his use of snakeskin, was born in Brazil.

Brazil- Carlos Falchi

South Korea: MCM

Although MCM was first founded in Germany in 1975, the modern revival of the brand by a South Korean company moved its headquarters to Seoul.

South Korea-MCM

Thailand: 3.1 Phillip Lim

Although Lim is Chinese-American, he was born in Thailand.

Thailand- 3.1 Phillip Lim

China: Balenciaga

Creative director Alexander Wang is Chinese-American, with strong ties to Chinese manufacturing.

China- Balenciaga

Philippines: Rafé

Contemporary designer Rafé Totengco was born in Bacolod City, Philippines.

Philippines- Rafe

Tunisia: Alaia

The Paris-based couturier and fashion legend was born in Tunis, Tunisia.


  • ash

    Awesome game! Long live LV!

    • Megs Mahoney Dusil

      Glad you enjoy it! We knew how much everyone loved the PurseBlog March Madness so it only seemed right to bring back some fun for the World Cup!

  • Chase Dean Meacham

    Is Hermes not included because it won last time? Lol

  • Hina khan


  • Chris

    Chanel. Always and forever.

  • Rashmi

    Wow this was really fun to partake in you guys! Very creative! Kudos? Which team are YOU (each Purseblog team member) rooting for besides the USA? Let’s call it your No. 2 pick

    • Megs Mahoney Dusil

      I’m rooting for the USA and Germany! Vlad great up in Germany and is rooting for them, plus they are associated with Chanel on our bracket so it’s a win win for me :)

  • Ebun

    So just to be clear: we’re supposed to vote for the specific handbag and NOT the brand or the brand’s handbags as a whole?

    I feel like the voting pop-up prompt is slightly confusing/different from the description in the main text. Perhaps you could bold/highlight the rules in the text because I find it to be lost in the background description. Thanks!

  • Gianna

    France….most stylish and classic bags, best parfum, best healthcare internationally!

  • Nasha


  • Jadesmusings

    What happened to Celine, Hermes, Prada, Bottega, Goyard, Chloe, Givenchy, Ferragamo, Valentino…? Or even mulberry! Coach hardly fits in with that lineup no.?

    • heyyeh22

      It’s based off countries of the designer or brand which is a reference to the World Cup. There’s only 1 team per country.

  • Nívia

    I love Chanel but I distile very much this called Boy bag….should I apologize?

  • Nívia


  • Elisa

    Great game girls! I enjoyed playing, I loved seeing how often I was in agreement with the other purse addicts out there :)

  • Getty

    My bet would be that CHANEL would win this game.. It’s like a ladder.. HERMES,CHANEL then L.V. the forth runner up would be anyone’s choice.

  • Jery McKinney

    Coach for US breaks my heart.

    • Melissa


  • Lara

    Being German – Germany of course, so Chanel all the way. Plus, yes, it is a win – win situation :). sorry that lots of the ‘big’ teams are already out…

  • Grecian Queen

    Belgium , Dior

  • Zezza

    LV all the way

  • Leon Mcgann

    It was ALWAYS going to be between Chanel and LV :/

  • Gario

    Coach is perfect! I like! I bought from here with very cheap price, just takes a few Dollars.