Promotional videos are all the rage among high-end brands these days, and with its accessories profile rising quickly, Loewe is the latest brand to release a clip to the ravenous fashion hordes of the Internet. What do we learn from this video? Nothing, except that Loewe probably paid a filmmaker a lot of money for a minute and change worth of exploding Amazona handbags, which strikes me as kind of awesome in a completely nonsensical way.

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  • Pam


  • ninjaninja

    Awesome. (ipad)

  • reneeo

    Eerie. (ipad)

  • Vitta

    Well, it served its goal to attract attention, because you’re blogging about it, Amanda. So, money well spent.

  • Marianna

    I definitely don’t want one of those combustible bags! (ipad)

    • Jelita78

      exactly!! (ipad)

  • 19yearslater

    Its cute how luxury brands call their commercials “promotional videos.” As for this, an explosion does not make me want to purchase a new bag. I don’t get it. (ipad)

  • Shana

    Scary! (ipad)

  • Rachel

    ummmmm what? haha this seriously just made me laugh out loud. It’s so random. Why are the handbags exploding? And why did they use music that reminds me of the movie Eyes Wide Shut? (ipad)

  • Simba Lover

    I hope i don’t sound stupid, but i really don’t get the idea behind this promotional video. What message are they trying to convey here? (ipad)

    • Jelita78

      well, if that’s stupid, it makes the two of us..
      i too don’t get the message.. (ipad)

  • Sue E

    Well they got there point thru if you guys blogged about it and we are commenting about it (ipad)

  • Adrienne C

    exploding handbag? isn’t that alittle strange? (ipad)

  • Tiffany

    That’s interesting, haha exploding (ipad)

  • Isabella

    All that comes to my mind when viewing the piece is terrorists who leave luggage/bags laying around loaded with explosives.

    • Joyce

      Lol, and I’m sure that terrorists are probably the last thing they want to be associated with (ipad)

  • Linda

    I’ve missed the point too.

  • quimerula

    Not too much into it (ipad).

  • Miriam

    Unimpressed (ipad)

  • Ellen

    It somehow makes me want the Amazona bag even more. (ipad)

  • honeycem

    Not a fan…

  • Sara

    Great way to catch peoples attention, i think its quite hypnotizing they way the bags explode, nice to see new ideas for advertising (ipad).

  • Kelly

    i dont get it lol (iPad)

  • sneezz

    Tisk tisk tisk. (iPad)

  • Maggie

    ummmm…. (ipad)

  • Mousse

    The should change the title to B-Loewe Up. ipad

  • lilobubbletea

    I think the bags are really cute…I kind of want one now – not because of the explosions though…those kind of turned me off…and confused me.

    • lilobubbletea


  • Kim

    silly. (ipad)

  • swati

    ummmm …. weird … i didn’t really get it (ipad)

  • Kira

    This add is a bit disturbing to be honest~ why would any sane person want to blow up a perfectly good handbag? (ipad)

  • Natalie

    OMG! Exploding handbags! I knew this day would come… :)

  • Beth S.

    I don’t get the promo video, but I do love the bag (and the model’s eye makeup — very cool.) (ipad)

  • Tonya

    lol @ Natalie! I have no comment really, the music was kinda creepy (ipad)

  • cl

    what’s with that music?! i agree with tonya, creepy is an understatement (ipad)

  • Elizabeth

    too fabulous! i love the “score” – so awesome. (ipad)

  • Jenn

    Why would I want my bag to explode (ipad)

  • spanish moss

    seriously? (ipad)

  • Justine


  • Bag Brag

    The ad should have a disclaimer stating

    “No bags were harmed in the making of the video.”

  • edoardo

    Very energy video and full of emotions, Loewe is doing a beautiful work!!!! love it!

  • Tracey G

    weird (ipad)

  • bindc

    I think it’s a little too much “suicide bomber” for me but I appreciate the aesthetic.

    • Jelita78

      or perhaps Loewe giving the hint for suicide bomber to be more fashion savvy when doing the thing?? (ipad)

  • papertiger

    Customs will searching Loewe’s Amazonas very closely at the airports LOL.

    I guess film makers know as much about handbags as customs officers – David Lynch’s video for Gucci perfume was just as pathetic.

  • sosti

    i don’t get it (ipad)

  • ninjaninja

    Boom! (ipad)

  • Annalisa

    I don’t get it? (ipad)

  • XXAL

    oh artists at their best insanity (ipad)

  • XXAL

    also, beware of loewes on the plane? (ipad)

  • Cathy Fitz

    Well, it made us all look. I found myself staring at the bags, waiting for the explosion. Guess I wouldn’t have otherwise. (ipad)

  • Jen

    These ads are so… *deep* haha (ipad)

  • SS

    Interesting…though I’m not sure I “get” it. (ipad)

  • FashionIsMyHobby

    Gets your attention if nothing else. (ipad)

  • Chanelle


  • Chanelle


  • helen

    That commercial is too long, and exploding all those handbags just seems wrong. (ipad)

  • S.J.

    i dont get it (ipad)

  • S.J.

    ? (ipad)

  • Sherry

    whats the point to this video (ipad)

  • Sherry

    exploding the bags the seem wrong (ipad)

  • ninjaninja

    After reading the terrorist comments, I can see how this can be a TSA commercial or something. (ipad)

  • coachwife6

    I don’t get it (ipad)

  • Lina

    WHY? (ipad)

  • Lina

    Sounds like a silly idea to me!! (ipad)

  • Olivier

    OMG! The video is B-E-A-U-T-I-F-U-L but my heart stops every time a bag explodes, such a waste! Those beautiful materials and all those hours of craftsmanship go to waste in a few seconds! :( (ipad)

  • KY

    The bag looks great! (ipad)

  • Emma Glass

    Love Loewe and Stuart Vevers (ipad)

  • Bijou

    its a nice concept to show the bag off, but this film doesn’t really work for me (ipad)

  • Bijou

    interesting (ipad)

  • Bijou

    not a fan of the flames and dark concept (ipad)

  • Bijou

    thanks for posting (ipad)

  • Bijou

    maybe they can do a better video (ipad)

  • ninjaninja

    Kinda funny when you think about it (ipad)

  • Elaine

    Mmm, this is nothing like the artsy film I’m guessing it was named after and seems completely unnecessary. (ipad)

  • jillybean307

    Hahahaha purse snuff. Nice. (ipad)

  • Linda

    Why did the purse have to die? Why!? (ipad)

  • nini

    I suppose it gets people’s attention…but it leaves people confused… (ipad)

  • Limey

    confusion (ipad)

  • CarrieK

    I guess their bags are not explosive proof lol I love loewe bags though, I love my Amazona in linen & brown leather. (ipad)

  • beanyce126

    I am confused lol! (ipad)

  • qudz

    its kind of like those amazing burberry bags being splashed into the water in the opening promo on their new flash site. I think i cried with every beautiful bag mercilessly tossed in the water, just like these bags. (ipad)

  • Tracey G

    confused (ipad)

  • Smith

    HAUTE! very avant garde. i like it (ipad)

  • Deborah Curran

    I must be missing something – ipad

  • YT

    Disaster, they need another new PR campaign…. Exploding bags reminds me of those terrorists attack.

  • YT

    Ops, forgot to add (ipad)

  • ellen

    Wrong! bcs of terrorism

  • mango

    love it, very interesting (ipad)

  • Desaria

    cool beans

  • wendy

    Bizarre and nonsensical, indeed. I’m sure they paid a lot to make it. The credits are nearly as long as the film. (ipad)

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