You know what really grinds my gears? More than, like, anything else in fashion? The misappropriation of the word “couture.” Something isn’t “couture” just because it’s expensive or weird looking. You don’t call something “couture” just so you can try and charge more for it. Couture is a real word with a specific definition. Couture is a one-off piece that is hand-made for a client or show, not mass-produced. Couture is not sold on a mass-market website.
I would think that a brand like Versace would understand the distinction. Apparently not, though, because the Versace Couture Clutch has no indication of ACTUALLY being couture to me. It’s just a woven metallic envelope clutch that reminds me a lot of Bottega Veneta. And since Versace is known to charge upwards of $2000 for completely non-spectacular, non-couture clutches, I can’t imagine that they’d charge less (but still an exorbitant amount for what you get) for something that was actually handmade in small quantities. So I’m befuddled here. Has the word lost all of its fabulous meaning? Or am I missing the reason that this actually fits the category? Buy through eLuxury for $1305.
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