If you’re not on board for the looming resurgence of logo bags, sit this one out. For spring, Valentino has launched Viva Valentino, a collection of the brand’s super-popular Rockstud bags with panels of tonal jacquard textile that feature a diamond-V pattern.
On the strength of its Rockstud bags, Valentino has become a major player in the accessories industry in a relatively short amount of time. Now that the Rockstud has transitioned from trend darling to a potential classic, though, the brand has taken on the task of slowly moving customers on to the next things.
You love celebs. You really love round-ups. So now, in lieu of our usual daily celeb features, we’ll be presenting our readers with a twice-weekly bag-carrying celeb smorgasbord. There’s something for everyone, so if you suffer from Kardashian fatigue, or Real Housewife fatigue, or Birkin fatigue (highly scientific studies show that they are all irrevocably linked), there are plenty of other attractive celebs carrying gorgeous designer bags upon which to rest your gaze.
When Valentino puts out some kind of specialized version of its wildly popular Rockstud bags, shoppers work themselves into a lather. The seasonal lines, like all-black and crystal-covered camo, sell out without fail, and if you wait too long or waste time praying for a sale, you’re generally out of luck.
Valentino is on quite the run. For a brand that didn’t have much in the way of an accessory business as recently as ten years ago, the seemingly endless success of the brand’s Rockstuds and beyond would make an excellent case study for any designer trying to figure out how to capture the hearts and minds of high-end handbag lovers who have tons of options.