The Coco is named because of the brass studded bottom, and the designs that feature different studded colors of this new iconic Alexander Wang are named the Rocco. Actually, the name Coco seems to no longer be used for legal reasons (we are trying to find more information). Alexander Wang has made more than a name for himself with the Coco and Rocco Duffel bags. The bags have been on everyone’s radar, hard for people to find and hard for those that find them to pass up. Part of the joy of these bags is the seemingly affordable price for a pebbled leather bag with an edgy underside.

Just in, Net A Porter has the Alexander Wang Rocco in black stamped leather with a glossy black studded bottom. No need to discuss it further, you all know the bag by now. If you have been searching, and the brass or silver studs were too in your face, this version may be perfect for you. Buy through NAP before it sells out for $875.



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  • Kimberley

    Actually there was only one reason why the Coco was renamed Rocco. That was only because of copyright issues, not the stud or material difference. All confirmed by AW.

    • http://www.purseblog.com/ Megs Mahoney Dusil

      Really? I didn’t know that – I can edit. Do you have more info on that or is it posted on the forum??

      And thank you!

  • Jane

    When I hear Coco I think of Chanel and I am sure Chanel wasn’t happy that AW’s bag has been the it bag the past two seasons.

    • Merve

      Have to agree with you. I think thats where the copyright infringement is coming from.

      • http://www.purseblog.com/ Megs Mahoney Dusil

        That is what Amanda and I were guessing as well

  • Mochababe73

    I don’t really get the allure behind this bag. I find it ugly. Of course, I am not a fan of black, pebbled leather.

  • Sher77

    I like this bag and the black stubs make it timeless. Alexander Wang is going to be around a long time.

  • bebe79

    Why does this black studded bag seem to be more shiny than the one with the brass studded bottom? I noticed it while looking at pictures of this one and then clicking a link below and looking at the Coco listed below.

  • Elyse

    did anyone ever find out why the name had to be changed for legal reasons? (fb)

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