Saint Laurent’s Sac de Jour has quietly-yet-deliberately infiltrated the hearts and minds of celebrities over the past year. It’s not that the bag itself is remarkable; it’s really not, which may be part of the appeal. It’s sort of an anti-“it” bag–classically styled and fairly inconspicuous, with minimal branding.
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While the brand’s popularity has undoubtedly ebbed since an event that I will refer to as Peak Phantom Luggage Tote, models still have lots of love for their treasured Céline bags. Models across the US were seen carrying Céline bags in droves this week; when they weren’t carrying Saint Laurent, of course.
Here’s Rosie Huntington-Whiteley, shopping, strolling, and trying not to trip over semi-feral cats in LA, all while carrying a white Victoria Beckham Quincy Tote. Rosie has almost exclusively carried Saint Laurent and Givenchy bags this year, so a Victoria Beckham tote is a bit of a departure for her, brand-wise.
In a lot of ways, air travel is the great equalizer. Only the richest of the ultra-rich fly exclusively private, and for run-of-the-mill famous people, even A-listers, working means boarding a lot of commercial flights. Often those flights either land or originate at Los Angeles International Airport, or LAX, where paparazzi are poised every day to document one of the few mundane activities that a star can’t protect or control: checking in, checking her bags and walking to security.
It wasn’t that long ago that Givenchy was just another luxury brand in LVMH’s significant stable. A few years ago, though, a streetwear sensibility started to leak into Riccardo Tisci’s gothic leanings and couture mastery, and ever since then, the brand’s signature graphic T-shirts, luxe sneakers and, more than anything, iconic handbags have been on the backs, feet and arms of basically every famous person on the planet.
Here’s Rosie Huntington-Whiteley, arriving at LAX looking as supermodel-perfect as she always does. Like most gorgeous celebs, Rosie spends an absurd amount of time navigating her way through throngs of paps and autograph-seekers in airports all over the world. Her bag du jour is in fact, a dark green Saint Laurent Sac du Jour.
Here’s Rosie Huntington-Whiteley, making air travel look especially glamorous at JFK. She’s carrying a Givenchy Ayers-Trimmed Antigona Bag, one of many Givenchy bags in her collection. Throwing gorgeous supermodels a few freebies has to be a lot cheaper than paying whatever their going modeling rates are these days.
Here’s model/actress/exquisite dresser Rosie Huntington-Whiteley, heading into a London studio for a shoot, carrying a Givenchy Lucrezia Bag. This Lucrezia looks a little flashier than most because of the chain trim, which is quite the contrast to the white Dolce & Gabbana bag we spotted Rosie carrying at Cannes.
Here’s the endlessly chic Rosie Huntington-Whiteley arriving at LAX, carrying a black Saint Laurent Sac de Jour Tote. In case you’ve forgotten, Rosie is a model and an actress, but everyone here probably just recognizes her from appearing in pics just like these and dressing impeccably, all of the time.