Just when we thought Tory Burch had all but put her famed logo on a shelf and closed the door on it, it comes back. But luckily for us, it’s not in the form of one giant logo placed smack dab in the centre of an equally giant tote. This time, Tory’s gone in the same vein as the Gucci Guccissima collection by embossing an entire tote with her logo.

The product is the Tory Burch Dafina Leather Tote, which looks soft and cushy and even has a big tassel to hark back to times past””or just strike a resemblance to window furnishings, who knows. But even though the tassel is pretty massive, it works.


It balances out the all-over logo and adds a touch of a different texture to the tote. The tassel is also especially fetching in the deep yet bright purple, christened ‘Tanzania purple’ by the designer. The bag, and the color, is just the right step for Tory”‘making her logo a bit more discreet, but still sneakily adding it in, and adding it everywhere. Buy through Nordstrom for $495.

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  • Stacy

    it’s actually a very cool design for an all over logo. this doesn’t scream gucci or fendi or lv. if i didn’t know this was tb’s logo i would have thought it was just an interesting leather effect. love the color!!

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  • Valerie C.

    I may buy this I love it so much :)

  • Mary

    I loooooooove Tory, very very much, but I just don’t feel this is the time to carry anything logo’d. But that is just my very personal opinion. I find the bag to be gorgeous tho!

  • Barb

    No I don’t care for most logo bags. Including this one! And what is with the giant tassells aka cat toys? RM has those too. If that’s the new trend, its a no go for me…

  • Jan

    Most beautiful except for the tassel? I like to play with tassels though, so no biggie.

  • gacats

    I would carry this one (fb)

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