Juicy Couture: I’m going to go out on a limb here and say that I’ve never been a *huge* fan. Now, don’t go and curse me and my opinions quite yet. Sure, there have been some cute handbags and clothes out there before, but I was usually turned off by the blatant logo flashing. We all have our own taste in fashion, but I don’t like wearing a shirt or carrying a bag that advertises itself. I took a couple Marketing/Advertising courses in college and I know how this all goes. I get the concept of brand marketing, but I never wanted to be a walking advertisement.

Yet, I still find myself checking out Juicy Couture from time to time. It was a breath of fresh air to look through the new handbags and not be overwhelmed by the Juicy Couture logo everywhere I looked. In fact, for once, I saw more handbags I was interested in than vice versa.

While going from bag to bag, I found the Juicy Couture Icon California J Tote with Stars. I am always looking for a bag like this one. First of all, I like bags made out of canvas because they seem to hold up rather well. Plus, this tote has leather handles which won’t dig into my shoulders in the way some canvas handles tend to do. The inside of the tote is lined which provides a little more support while of course making the bag look better. And finally, as simple as it sounds, I think the print on the bag just looks nice – it’s a little girly, but not too girly.

I’m not sure if it is supposed to be anything but a tote, but I could see a couple different uses for it. Actually, I could see myself packing up the bag and heading to the beach as easily as I see myself using it as a day to day tote. And, I bet it would be pretty easy to clean if I spilled something on it (which, I’m going to be honest, I’ve been known to do). If Juicy Couture keeps this up, I might be inclined to buy a few more of their bags. You can buy the IconCalifornia J Tote with Stars through ShopBop for $95.

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  • colleen

    Now bad, although I’d wait for a sale before buying this.

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