Savvy

Juicy Couture does cutesy in an acceptable way

In the past, I’ve spilled plenty of metaphorical ink bemoaning the lack of editing and low taste level found in some of (ok, many of) Juicy Couture’s previous designs, but lately, I haven’t had much to complain about when it comes to the much-maligned contemporary brand. It appears as though those in charge of the company have seen fit to clean up their act and appeal to a slightly more mature audience, and the brand’s handbags, like the Juicy Couture Mini Perforated Crossbody, are better for it. The design still incorporates young elements, but it does so in a way that isn’t aggressively tacky.

Yes, those are little perforated hearts that you see above. Normally, I would endorse such a thing (my aversion to perforated leather as a whole is rather well-documented), but in this small dosage, it might actually work on the right girl. Tiny heart perforations on a reddish-salmon leather bag are certainly preferable to giant heart appliques on a big, pepto-pink velour tote, and since that’s probably something that Juicy would have made a few seasons ago, I think you can all see my logic here. We have progress! Buy through Nordstrom for $148.

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