While working on a feature about beach bags that you guys will see soon, I came across the Jeremy Scott for Longchamp Paradise Tote and decided that I liked it so much that it deserves its own brief spotlight. At first blush, Longchamp, staid French manufacturer of the conservative, incredibly popular Le Pliage nylon totes, and Jeremy Scott, a cult-favorite British designer with a flair for the graphic and absurd, seem like incredibly strange bedfellows. Over several years of seasonal collaboration, though, the duo has proven that fun and traditionalism don’t have to be mutually exclusive.

You know what this bag reminds me of? It reminds me of this:

I’ve been on an 80s girl pop kick lately (an obsession to which I subjected the rest of the PurseBlog team in the office on Monday), and The Go-Goes have been my go-to, which perhaps explains the quick association in my mind. The picture-postcard scene on the front of this bag recalls beach vacations of yesteryear, an era when no one wore high heels to the hotel pool. Those are still my favorite kinds of beaches, and this would be the perfect bag to stuff with a few bathing suits and flip flops before hitting the road for an impromptu weekend jaunt.

And as if that warm, sunshine-y thought weren’t enough, Jeremy Scott once again proves he’s always looking to get a smile out of his clients by his attention to detail on the back of the bag:

Buy through Neiman Marcus for $320.